Peugeot Electrifies the Future: Unveiling a Visionary EV Lineup at the Paris Motor Show 2024

Peugeot is set to captivate the automotive world at the upcoming Paris Motor Show 2024, showcasing its comprehensive electric vehicle lineup and groundbreaking technological innovations. From the all-new Peugeot e-408 to the revolutionary Hypersquare steering control, the brand is poised to redefine the driving experience and lead the charge towards a sustainable future.

Elevating Driving Pleasure through Innovation and Responsibility

Peugeot's Electrifying Lineup: Redefining the EV Landscape

Peugeot is proud to present its entire electric range, the most comprehensive and diverse of any European brand. Headlining the showcase is the highly anticipated world premiere of the all-new Peugeot e-408, a dynamic fastback saloon that combines striking design with exceptional efficiency. Joining the e-408 are the long-range versions of the Peugeot e-3008 and e-5008 SUVs, offering unparalleled electric ranges of 700 km and 668 km respectively, setting new benchmarks in the SUV segment.Peugeot's commitment to electrification is evident in its expansive lineup of 12 fully electric vehicles, including 9 passenger cars and 3 light commercial vehicles. This comprehensive offering positions the brand as a clear leader among European mainstream automakers in the transition to zero-emission mobility.

Technological Innovations: Redefining the Driving Experience

Peugeot's stand at the Paris Motor Show 2024 will showcase two groundbreaking technological innovations that promise to elevate the driving experience to new heights. The Peugeot INCEPTION Concept, recently unveiled at VivaTech, redefines the interior space with its STLA BEV-by-design platform, offering a flat floor and ultra-comfortable lounge-like seating for a truly immersive experience.The highlight of the tech showcase, however, is the revolutionary Hypersquare steering control. This innovative system, set to be a standard feature on Peugeot vehicles from 2026, represents a radical shift in driver engagement and excitement. The Hypersquare offers an ergonomic and intuitive grip, with customizable touch controls similar to a tablet, making driving as seamless as using a smartphone. Coupled with the steer-by-wire technology, the Hypersquare delivers precise and responsive finger-tip control, providing a futuristic and thrilling driving experience.Visitors to the Peugeot stand will have the opportunity to experience the benefits of the Hypersquare firsthand through an engaging driving simulator, offering a glimpse into the brand's vision for the future of mobility.

Motorsport Prowess: Peugeot's Commitment to Excellence

Peugeot's presence at the Paris Motor Show 2024 will also feature the impressive Peugeot 9X8 Hybrid Hypercar, a testament to the brand's motorsport heritage and commitment to performance. The 9X8 continues the legacy of the legendary Peugeot 905 and 908, winners of the 24 Hours of Le Mans in 1992, 1993, and 2009. As a true Research & Development laboratory, the 9X8 brings cutting-edge technology, reliability, and performance to Peugeot's production vehicles, showcasing the brand's dedication to innovation and excellence.

Responsible Partnerships: Peugeot's Commitment to Sustainability

Peugeot's vision for the future extends beyond just automotive excellence; the brand is also committed to responsible partnerships that reflect its values of sustainability and environmental stewardship. The Paris Motor Show 2024 will feature collaborations with organizations such as Under The Pole and Born Free, highlighting Peugeot's dedication to education, environmental protection, and the preservation of biodiversity.Under The Pole, an underwater exploration program, will present its educational trailer and scientific exploration capsule, allowing visitors to learn about the brand's efforts to raise awareness and protect the world's oceans. Similarly, the Born Free association's educational program, focused on helping communities coexist with wildlife in Kenya's Meru National Park, will be showcased, demonstrating Peugeot's commitment to a more sustainable future.

A Multifaceted Celebration of Automotive Joy

The Peugeot stand at the Paris Motor Show 2024 will be a hub of activity, offering a diverse range of events and experiences for visitors. From dedicated days celebrating the brand's partnership with the Stade Toulousain rugby club and the visual arts through collaborations with YELLOW KORNER and photographer Laurence Laborie, to immersive events with Peugeot SPORT racing drivers and influencers, the stand will be a vibrant and engaging destination.Peugeot's commitment to driving pleasure will also be on full display, with the brand's "Powered by Lions" campaign in partnership with Born Free, as well as the unveiling of a new advertising campaign for its 100% electric range. Visitors will be able to experience the brand's entire lineup, including the award-winning Peugeot e-208, the compact Peugeot e-2008 SUV, the dynamic Peugeot e-308, and the class-leading Peugeot e-3008 and e-5008 SUVs.Peugeot's vision for the future is clear: to deliver unparalleled driving pleasure, technological innovation, and a commitment to sustainability. The Paris Motor Show 2024 will be a captivating showcase of the brand's electrified lineup, groundbreaking innovations, and responsible partnerships, solidifying Peugeot's position as a leader in the automotive industry's transition towards a more sustainable and exhilarating future.