Perino has taken a significant step by presenting its newly refreshed brand positioning and an eye-catching new packaging design. This exclusive offering is now available exclusively at Coles supermarkets across the nation. It marks the end result of a 15-year partnership between Perino and Coles, bringing the much-loved glasshouse-grown tomatoes to the discerning shoppers.

Redefining Tomato Excellence with Perino at Coles

Exclusively at Coles - Strengthening a Trusted 15-Year Partnership

Perino's association with Coles has stood the test of time for 15 years. This exclusive deal ensures that customers can continue to enjoy the premium quality tomatoes that Perino is renowned for. The partnership has been a cornerstone in delivering the best to Australian consumers.The long-standing relationship between Perino and Coles has allowed for a deep understanding of consumer preferences. This has led to the development of packaging that not only catches the eye but also reflects the premium nature of the tomatoes. The 15-year partnership is a testament to the trust and loyalty between the two brands.

Bold New Packaging - A Clean, Fresh Look Highlighting Premium Offering

The new packaging of Perino tomatoes is a sight to behold. The iconic oval design has been enhanced with clean and contemporary branding, giving it a premium and unmistakable look. The colors are vibrant, and the design is modern, making it stand out on the supermarket shelves.This bold new packaging is more than just a visual upgrade. It showcases Perino's commitment to quality and excellence. The attention to detail in the packaging design reflects the care and dedication that goes into growing and packaging each tomato. It is a testament to Perino's reputation for providing the best tomatoes in the market.

Largest Campaign Yet - Outdoor, Digital, and Influencer Initiatives Rolling Out Across Australia

Perino's launch campaign is set to be its largest to date. Spanning across large-format outdoor advertising, online campaigns, and influencer engagement, the brand is making a bold impact both in-store and beyond. The outdoor advertising will catch the attention of passersby, while the online campaigns will reach a wider audience.Influencer engagement is a key part of the campaign, as Perino partners with popular influencers to promote their products. This helps to build brand awareness and trust among consumers. The combination of outdoor, digital, and influencer initiatives is a powerful marketing strategy that is sure to drive sales and increase brand visibility.Perino's brand refresh builds on its legacy as the ultimate tomato. Small in size but mighty in flavor, Perino tomatoes are sweet, crisp, and perfectly balanced. They have the ability to transform every dish into something extraordinary. Whether it's a simple salad or a gourmet recipe, Perino tomatoes add that extra touch of flavor and quality.The brand's commitment to quality is evident in every aspect of their operations. From the farm to the supermarket shelf, Perino ensures that their tomatoes meet the highest standards of freshness and taste. This attention to detail has made Perino a household name and a favorite among tomato lovers.