In a significant development for college sports, Penn State’s iconic Beaver Stadium has entered into a new naming rights agreement. The university’s Board of Trustees approved a 15-year, $50 million deal that will see the football field named as West Shore Home Field at Beaver Stadium. This partnership, presented by Athletic Director Pat Kraft, marks the second-largest cash gift in the university’s history. After extensive deliberation, the board voted 22-8 in favor of the motion, with discussions centered on preserving the stadium’s legacy while embracing future opportunities. The deal aims to support ongoing renovations and enhance student-athlete experiences, reflecting a commitment to tradition and progress.

Details of the New Partnership

In the heart of autumn, amidst vibrant foliage, Penn State’s Beaver Stadium welcomed a transformative partnership. On Monday morning, the Board of Trustees endorsed a groundbreaking agreement that will rename the football field as West Shore Home Field at Beaver Stadium. This 15-year contract, valued at $50 million, was introduced by Athletic Director Pat Kraft and will span from 2025 to 2039. The proposal received strong support, passing with a 22-8 vote after an hour-long discussion, during which alternatives like honoring former coach Joe Paterno were considered.

B.J. Werzyn, a 1999 graduate of Penn State and owner of West Shore Home, has been a consistent benefactor to the university. This latest contribution not only underscores his dedication but also paves the way for substantial improvements. The funds will significantly aid the ongoing $700 million renovation of Beaver Stadium, set to be completed by 2027. Kraft emphasized that this investment would reduce borrowing requirements and bolster the project’s financial stability.

The name "West Shore Home Field" will be prominently displayed on the stadium’s grass, symbolizing the enduring connection between the company and the university. Importantly, this deal does not include additional marketing opportunities for events like playoff games or concerts, maintaining the integrity of the venue. The partnership also extends beyond athletics, with West Shore Home committing to internships for students in the College of Information Sciences and Technology, fostering hands-on learning experiences.

Kraft highlighted the rigorous evaluation process that led to this decision. Comparing deals across universities, Penn State determined its fair market value for a field-naming sponsor to be around $1 to $3 million annually. West Shore Home’s offer averages $3.3 million per year, exceeding expectations and setting a new benchmark.

Penn State President Neeli Bendapudi expressed gratitude for the Werzyn family’s generosity, noting their pivotal role in advancing both athletic and academic initiatives. This partnership exemplifies the university’s vision of integrating success on the field with excellence in education and community engagement.

From a journalist’s perspective, this partnership signifies more than just a financial transaction. It represents a strategic alignment between corporate philanthropy and institutional growth. By leveraging private investments, Penn State can continue to uphold its traditions while investing in modern facilities and educational programs. This collaboration sets a precedent for other institutions, demonstrating how partnerships can drive meaningful change and innovation in higher education and sports.