A new report from the Department of City Planning reveals a surprising correlation between car-free design and the success of local businesses in New York City. The analysis shows that open streets, where vehicles are restricted, have significantly lower storefront vacancy rates compared to their car-filled counterparts, suggesting that prioritizing pedestrians and cyclists can boost economic activity and support small businesses.

Unlocking the Power of Pedestrian-Centric Spaces

Revitalizing Neighborhoods with Open Streets

The report highlights the positive impact of the city's Open Streets program, which was launched during the pandemic to support businesses by restricting vehicle access in certain areas. These pedestrian-friendly corridors have seen a remarkable decline in vacant storefronts, with around half the vacancy rates of their car-dominated counterparts. The program's success has led to its permanent implementation, with over 130 locations set to be active in the 2024 season.Businesses along open streets have experienced a surge in foot traffic and increased customer spending, as the report's findings suggest. In neighborhoods like Williamsburg, where a significant portion of residents work remotely, these car-free corridors have become hubs of activity, attracting parents, young professionals, and others who spend more time in their local communities.

Fostering Economic Growth through Pedestrian-Centric Design

The report's analysis extends beyond open streets, highlighting the positive impact of other public realm projects, such as the creation of new DOT-run plazas and the expansion of privately owned public spaces. These people-centric initiatives have contributed to the overall decline in storefront vacancy rates across the city, with more than 45,000 new businesses opening since early 2020.Advocates for less car-dependent cities argue that these findings underscore the importance of prioritizing pedestrians and cyclists in urban design. By creating vibrant, walkable spaces, cities can foster economic growth and support the success of local businesses.

Overcoming Challenges through Collaborative Efforts

While the Open Streets program has been a resounding success, the report also acknowledges the challenges faced by the initiative. The heavy reliance on volunteer labor to maintain these car-free corridors has led to the shrinking of the program in some areas. Advocates argue that the city should provide more resources and support to ensure the sustainability and expansion of the Open Streets program.Despite these challenges, the report's findings have inspired volunteers like Brent Bovenzi, who has taken it upon himself to measure the vacancy rates on the Berry Street Open Street in Williamsburg. His findings mirror the citywide trend, with the corridor boasting a significantly lower vacancy rate compared to the surrounding neighborhood.

Prioritizing People-Centric Design for Business Success

The report's conclusions reinforce the notion that cities are not just physical spaces, but also social and economic incubators. By removing the barriers posed by cars and prioritizing the needs of pedestrians and cyclists, cities can create vibrant, people-centric environments that are conducive to business growth and community engagement.As Carl Mahaney, the director of Streetopia Upper West Side, aptly states, "Cars don't spend money, people spend money." This report serves as a testament to the power of pedestrian-friendly design in fostering thriving local economies and supporting the success of small businesses.