A European rental car company, known for its rapid expansion across the continent, has now set its sights on the American market, specifically Wisconsin. Oscar Car Rental is introducing over 20 new locations throughout the state, offering a variety of vehicles from compact cars to large moving trucks. This move marks the company's first entry into the United States and highlights its innovative approach to car rentals through independently operated local businesses. The decentralized model allows for competitive pricing and diverse vehicle options but requires customers to return vehicles to the same location they were rented from.

The arrival of Oscar Car Rental in Wisconsin signifies a significant milestone for the company, which began in Denmark in late 2019. Since then, it has expanded rapidly across Europe, establishing more than 500 locations in countries like Spain, the Netherlands, Germany, and Belgium. In Wisconsin, several locations are already operational, including Menasha and Marinette, with plans to open more sites soon, such as in Green Bay. The company’s international business director, Wouter Van Veen, expressed excitement about bringing this unique concept to Wisconsin, emphasizing the ease and flexibility it offers to residents and visitors alike.

One of the key features of Oscar Car Rental is its commitment to affordability and accessibility. By operating through local businesses, the company can maintain lower prices while still providing a wide range of vehicle types. Pricing starts at $39 per day for a sedan and goes up to $199 per day for a 15-seat passenger van. This pricing structure aims to cater to various customer needs, whether for daily commutes or larger transportation requirements. The company’s mission is clear: to provide reliable and flexible car rental options that are accessible to everyone.

As Oscar Car Rental continues to expand its presence in Wisconsin, it brings not only a new choice for travelers and locals but also an innovative business model that prioritizes convenience and cost-effectiveness. With multiple locations across the state, finding the right vehicle has never been easier. The company’s emphasis on decentralized operations ensures that each location can tailor its services to meet the specific needs of its community, making it a promising addition to the Wisconsin car rental landscape.