New Ownership Revitalizes British Electric Muscle Car Startup

Jan 17, 2025 at 12:00 PM

A British electric vehicle startup, Charge Cars, has received a new lease on life through the acquisition by a consortium of private investors. This development comes after a period of uncertainty following the company's entry into administration in May 2024. The new ownership aims to accelerate the production and delivery of its flagship model, an electric muscle car inspired by the iconic 1967 Ford Mustang Fastback.

The revitalized Charge Cars is set to establish a cutting-edge global headquarters in Silverstone, UK, where it will focus on completing the final stages of development for its bespoke electric vehicle. Under the leadership of Paul Abercrombie, who became CEO last November, the company expresses optimism about the future. Abercrombie highlighted the unique position of the '67 electric muscle car, stating that it sets a new standard in the EV market. The company plans to deliver this luxury vehicle to customers with increased speed and efficiency from its new base of operations.

Charge Cars' journey has not been without challenges. Since its inception in 2016, the company faced difficulties in scaling production, leading to delays in delivering its electric muscle car. Despite these setbacks, the new ownership brings renewed hope. While specific production numbers remain undisclosed, the specifications of the '67 are expected to remain consistent. Equipped with a 63 kWh battery, the vehicle boasts a range of 200 miles and can achieve 0-60 mph in just 3.9 seconds. Its quad motors provide peak power of 400 kW and torque of 1,520 Nm, ensuring an exhilarating driving experience. As the company prepares to unveil more details soon, the future looks promising for Charge Cars and its innovative electric muscle car.

This fresh start symbolizes the resilience and adaptability of startups in the rapidly evolving automotive industry. It demonstrates that with the right support and vision, even companies facing adversity can find a path forward. The success of Charge Cars could inspire other emerging businesses to persevere and innovate, contributing positively to the global shift towards sustainable transportation solutions.