The American Society of Perfumers (ASP) has revealed significant changes to its upcoming events, marking a strategic shift in how it will organize and present its gatherings. Starting from 2026, Allured Business Media will no longer be responsible for producing the World Perfumery Congress. Instead, the ASP is preparing an innovative approach to future conferences, with more details expected to be released soon. The decision reflects the society's commitment to evolving its event management strategies and partnerships.

Leaders within the ASP expressed gratitude for the contributions made by Allured Business Media over the years, acknowledging their role in shaping past events. The transition aims to enhance the experience for attendees while aligning with the ASP's long-term goals. This move signals a fresh direction for the fragrance industry, promising exciting developments in the coming months.

A Grateful Farewell to Long-Term Partnerships

The ASP has acknowledged the valuable support provided by Allured Business Media throughout the years. The collaboration has been instrumental in elevating the quality and impact of the World Perfumery Congress. As the society looks toward the future, it expresses deep appreciation for the expertise and dedication that Allured Business Media brought to the table. This partnership has laid a solid foundation for the events' success, which the ASP aims to build upon.

In his statement, Roger Howell, President of the ASP, emphasized the importance of this relationship. He highlighted how Allured Business Media's knowledge and commitment have significantly influenced the development of the ASP's events. Their involvement has not only enhanced the professional standards of the conferences but also fostered a sense of community among fragrance enthusiasts. Howell assured that the legacy of this partnership will continue to inspire future initiatives as the ASP moves forward with its new vision.

Charting a New Path for Future Events

The ASP is set to embark on a transformative journey with its upcoming conferences. A strategic shift in event management and marketing communications partnerships signifies a bold step toward innovation. The society is currently working on an exciting new format for its meetings, aiming to provide a more engaging and impactful experience for participants. While specific details are yet to be disclosed, the ASP promises that these changes will reflect its commitment to excellence and growth within the fragrance industry.

This strategic realignment underscores the ASP's intention to adapt to the evolving needs of its audience and stakeholders. By exploring new directions, the society seeks to create more meaningful connections and opportunities for professionals in the field. The upcoming weeks will bring further insights into the new format and potential partners, generating anticipation and excitement within the community. The ASP's leadership is confident that this transformation will pave the way for a brighter future, fostering innovation and collaboration in the world of perfumery.