Embracing a fresh start, the Duchess of Sussex has introduced her latest venture with a focus on everyday joys and home life. In an Instagram video shared with nearly two million followers, Meghan revealed that her new brand would be named "As Ever," highlighting a blend of culinary delights and lifestyle content. The announcement was made in a serene outdoor setting, where she appeared relaxed and connected to nature, symbolizing a departure from her previous royal life. This move signifies her intention to explore business opportunities inspired by the simplicity and beauty of daily living.
The official website for As Ever showcases a heartwarming image of Meghan and her daughter, Princess Lilibet, enjoying the outdoors in Montecito, California. The brand's logo features a palm tree accompanied by two hummingbirds, a personal touch reflecting Prince Harry's preferences. Through this new chapter, Meghan aims to celebrate various aspects of life, including food preparation, gardening, hosting gatherings, and finding happiness in everyday moments. Her vision is to create a space where people can find inspiration and joy in their own homes, far from the formalities of public life.
Meghan's transition into entrepreneurship reflects a growing trend among public figures who seek to share their personal passions and experiences with a wider audience. By focusing on the elements that bring people together—such as cooking and entertaining—she encourages others to embrace the beauty in simple pleasures. This approach not only promotes a balanced and fulfilling lifestyle but also highlights the importance of finding joy in the ordinary, reminding us all to cherish the moments that truly matter.
