Technical specifications about the new budget EV from Nio's Firefly brand remain somewhat unclear. However, initial observations suggest that it appears to be of a similar size to the popular BYD Dolphin. This compact electric hatchback is set to be sold not only in China but also throughout Europe, marking an important expansion for the brand.

Brand Strategy and Positioning

Nio is following the lead of other Chinese automakers by launching a separate brand dedicated to building more affordable and accessible cars. The Firefly brand will slot below the recently introduced Onvo brand and focus on small and mid-size EVs. This strategic move allows Nio to cater to a wider range of consumers and penetrate different markets.

Exterior Design

New spy shots have provided us with a better look at the Firefly EV. Its proportions are typical of a hatchback of this size, with short front and rear overhangs that give it a sporty look. The thick C-pillars and aero covers over the wheels add to its unique design. Nio's engineers have done a great job in hiding the front and rear fascias, adding an element of mystery. It's safe to assume that the headlights and taillights will be LED units, enhancing both visibility and aesthetics.

Interior Features

Photos of the Firefly's interior have been published, revealing a modern and functional design. Like many other EVs, it features a large central infotainment screen that resembles a huge tablet. Despite its budget positioning, Nio has also included a digital instrument cluster, providing essential driving information. A simple two-spoke steering wheel and a flat floor contribute to a comfortable driving experience.

Battery Swap Network

One of the notable features of the Firefly EV is its support for battery swapping through dedicated swap stations. This allows for quick and convenient battery replacements, reducing charging time and increasing the vehicle's range. Initially, the car will launch in China and is expected to be sold in Europe as well. However, recent tariff hikes may lead to a slight increase in prices compared to the original plans. In China, prices are expected to start between ¥100,000-200,000 (~$13,700 – $27,400), while in Europe, prices should kick off from under €30,000 (~$31,500).