Inspired by the timeless allure of a cherished English residence, Floris has crafted an evocative new fragrance that transcends gender boundaries. The story behind Purple Mémoire draws from the enchanting legacy of Ivy Lodge, a place steeped in history and personal significance for the Floris family. For over half a century, this home was not only a symbol of love but also a sanctuary where nature thrived—lavender fields swayed gently in the breeze, while herb gardens exuded their inviting scents, creating an atmosphere of serenity and elegance.

Purple Mémoire is designed to evoke emotions through its intricate blend of aromatic notes. It begins with a refreshing burst of lavender, bergamot, mandarin, and a subtle hint of coriander, offering a vibrant opening that captures attention immediately. As the scent evolves, it reveals a harmonious floral heart characterized by calming lavender, warm jasmine, and lush white flowers, complemented by green cyclamen and smooth orris. Finally, the fragrance settles into a rich base of amber, sandalwood, labdanum, and musk, enhanced by comforting touches of vanilla and tonka bean, leaving an impression of warmth and sophistication.

Through creations like Purple Mémoire, the art of perfumery continues to inspire and connect people across cultures and generations. This latest offering from Floris exemplifies how fragrances can encapsulate memories and emotions, transporting wearers to serene landscapes filled with beauty and tranquility. By blending traditional craftsmanship with innovative techniques, Floris reaffirms its commitment to excellence in the world of fine perfumery, reminding us all of the power of scent to enhance our lives meaningfully.