Netflix is significantly boosting its presence in Brazil, commemorating its 15th year in the country with two major announcements: the exclusive streaming rights for the acclaimed Oscar-nominated film 'The Secret Agent,' and the grand opening of a state-of-the-art office in São Paulo. These strategic initiatives highlight Netflix's unwavering dedication to the Brazilian market, demonstrating its continuous investment in local talent, content creation, and economic development within the region. The expansion reinforces the company's role as a key player in Latin America's entertainment landscape.
The newly established office in São Paulo's bustling Pinheiros district marks a pivotal moment for Netflix's operations in Brazil. This facility is purpose-built to accommodate a growing workforce of nearly 300 employees, reflecting a 20% increase in the Brazilian team over the past year alone. This substantial investment not only signifies Netflix's long-term vision for the country but also contributed an estimated $25 million (R$141 million) to São Paulo's local economy through its construction and adaptation phases, creating over 2,000 jobs.
Netflix's commitment to Brazil extends deeply into content development. The streaming giant has partnered with more than 40 Brazilian production companies in the last three years, generating approximately 12,000 jobs through various film and series projects released in 2025. This focus on local narratives has paid off, with Brazilian titles on Netflix experiencing a remarkable 60% surge in global viewership between July and December 2025, compared to the preceding six-month period.
Elisabetta Zenatti, VP of Content for Netflix Brazil, emphasized the company's dedication to authentic Brazilian storytelling. She noted that these local narratives often achieve global resonance by exploring universal themes, a balance that requires strong connections with audiences, collaborations with the country's most innovative minds, and a culture that champions autonomy, experimentation, and boldness in creative endeavors. This philosophy underpins Netflix's approach to fostering a vibrant and diverse content ecosystem.
Looking ahead, Netflix has an exciting slate of Brazilian productions planned for the upcoming year. These include 'Radioactive Emergency,' a series revisiting the 1980s Goiânia radioactive accident; 'Brasil 70,' a limited series chronicling the Brazilian team's third soccer world championship victory; and 'Sintonia: The Movie,' a spin-off from the popular five-season series. Additionally, new productions recently announced feature a film adaptation of the bestselling novel 'The Pilgrimage,' a reality show hosted by Claudia Raia titled 'Sua Mãe te Conhece?' where mothers and children compete for cash prizes, and a new melodrama directed by Mauro Mendonça Filho, starring prominent Brazilian actors.
Further cementing its ties with Brazilian independent filmmakers, Netflix has forged partnerships for projects such as Gabriel Martins' 'Vicentina Pede Desculpas' (Vicentina Apologizes), Daniel Rezende's 'The Son of a Thousand Men,' Arthur Fontes' 'A Woman With No Filter,' and Marcelo Antunez's 'Zero to Hero.' These collaborations highlight Netflix's role in bringing diverse Brazilian voices and stories to a global audience, showcasing the richness and variety of the country's cinematic talent.
The strategic move to enhance its physical presence and expand its content portfolio in Brazil signifies Netflix's long-term vision for growth and its deep-seated belief in the potential of Brazilian creativity to captivate audiences worldwide. The company's ongoing investments in local productions not only fuel the entertainment industry but also contribute significantly to the broader cultural and economic landscape of Brazil, marking a new chapter in its enduring relationship with the country.
