Netflix Co-CEO Greg Peters Criticizes Paramount's Bid for Warner Bros., Deeming it Unsustainable

In the evolving landscape of media mergers, Netflix co-CEO Greg Peters has voiced strong doubts about Paramount's ambition to acquire Warner Bros. He argues that Paramount's current debt burden makes their all-cash offer of $30 per share for Warner Bros. financially precarious, likening it to a deal that "doesn't pass the sniff test." This critique emerged from recent executive interviews, where Peters contrasted Paramount's bid with Netflix's own, which has been accepted and reaffirmed. The ongoing struggle highlights the intense competition and strategic maneuvers defining the future of major entertainment conglomerates.

The discussion intensified following interviews published in The Financial Times, where Peters directly challenged the viability of Paramount Skydance's proposal. He pointed out that Paramount Skydance is already burdened with significant debt, suggesting that an all-cash offer would only exacerbate their financial situation. Despite Oracle founder Larry Ellison's pledge to personally backstop the bid, Peters remains unconvinced about the long-term financial health of such a leveraged acquisition. His remarks underscore a fundamental concern about the sustainability of Paramount's financial strategy in pursuing Warner Bros.

Gerry Cardinale, a key stakeholder in Paramount Skydance, dismissed Peters' assertions regarding debt levels, labeling Netflix's $83 billion all-cash offer for Warner Bros.' studios and streaming assets as a "Harry Houdini of deals," implying it involves a degree of illusion or misdirection. Paramount's higher bid of $108 billion encompasses the entire company, including Discovery Global Linear Networks, presenting a more comprehensive, albeit more financially demanding, proposition.

Peters further emphasized that the Warner Bros. board and shareholders share his skepticism, evidenced by the limited number of shares tendered in response to David Ellison's attempt at a hostile takeover. As of January 21, only a fraction of the total shares had been tendered, indicating a lack of widespread support among shareholders for Paramount's bid. This suggests that despite the financial backing and ambitious proposals, the fundamental concerns about the deal's structure and Paramount's financial capacity remain significant obstacles.

The contentious bids for Warner Bros. underscore the strategic shifts occurring within the entertainment industry, as companies vie for market dominance in a rapidly consolidating landscape. The financial intricacies, coupled with the clash of corporate strategies, paint a vivid picture of the high-stakes negotiations and the critical assessments being made by industry leaders.