The Midwest Tea Festival (MWTF) is set to take place on October 21-22, 2023, at the Overland Park Convention Center. This event serves as a unique gathering for tea enthusiasts in the central United States, offering a platform for education, commerce, and community building. Unlike the bustling festivals on the west coast, MWTF provides a rare opportunity for local businesses and international tea experts to engage with attendees. The festival includes various activities such as tea tastings, educational seminars, and networking events, making it an essential destination for anyone passionate about tea.

One of the highlights of this year's festival is the introduction of a business seminar titled "Is There A Tea Business In Your Future?" aimed at aspiring entrepreneurs. Additionally, the return of TeaTime Magazine and the Jane Austen-themed networking party adds an extra layer of excitement. Attendees can also look forward to engaging classes led by industry leaders, covering topics from tea cultivation to social media strategies. The festival aims to foster a deeper appreciation for artisan teas while providing valuable insights into the tea business.

A Unique Gathering for Tea Enthusiasts

The Midwest Tea Festival brings together tea lovers from across the region to celebrate their shared passion. Organized by Dr. Sally Wei, a seasoned participant in U.S. tea festivals, MWTF offers a distinctive experience that caters to both casual enthusiasts and serious connoisseurs. The event features a marketplace where visitors can explore and purchase premium teas from various vendors, including international brands and local favorites. Educational sessions provide in-depth knowledge on different aspects of tea, from brewing techniques to global tea culture.

The festival's success lies in its ability to create a vibrant community atmosphere. Attendees can participate in small group tasting experiences known as the Tea Lounge, which has become one of the most popular attractions. For those looking to delve deeper into the world of tea, numerous classes are available, covering a wide range of topics. From learning how to read tea leaves to understanding the impact of climate change on tea cultivation, these sessions offer valuable insights and practical tips. Moreover, the free networking evening encourages informal interactions, allowing participants to connect with experts and fellow tea enthusiasts in a relaxed setting.

Empowering Future Tea Entrepreneurs

A significant addition to this year's MWTF is the business seminar, "Is There A Tea Business In Your Future?" designed for individuals interested in starting or expanding a tea-related venture. The seminar covers essential topics such as market trends, customer engagement, and innovative business models. It also includes eight presentations, multiple Q&A sessions, and pre-recorded classes to provide comprehensive guidance. The post-festival Zoom meeting ensures continued support and networking opportunities beyond the event.

The seminar addresses the growing interest in turning a love for tea into a viable business. Many attendees dream of opening their own tearooms, launching online stores, or integrating tea into existing businesses. Through expert advice and real-world examples, participants gain valuable knowledge and inspiration. Origin stories of successful tea entrepreneurs highlight the journey from hobby to business, offering motivation and practical steps. The seminar not only equips attendees with the skills needed to start a tea business but also fosters a supportive community of like-minded individuals. By combining education with hands-on experience, MWTF empowers future tea entrepreneurs to turn their passion into a thriving enterprise.