Mercedes-AMG GT XX Concept: Enhancing Electric Performance with Simulated Feedback

Jun 30, 2025 at 2:07 PM
Single Slide

Mercedes-AMG is embarking on an innovative journey to inject excitement into its electric vehicle lineup, drawing inspiration from existing technologies. Recognizing the powerful emotional bond between drivers and gasoline-powered automobiles, the German automaker plans to incorporate artificial gear changes and engine acoustics into its new electric supercar, aiming to replicate the visceral feedback that enthusiasts cherish.

Markus Schäfer, Mercedes Group's chief technology officer, recently affirmed these plans during the unveiling of the AMG GT XX concept. He highlighted the importance of sensory elements—such as sound, vibration, and the sensation of gear transitions—in shaping a truly immersive driving experience. This strategy mirrors approaches seen in other performance EVs, like the Hyundai Ioniq 5 N, and aims to bridge the gap for those accustomed to the dynamic responses of internal combustion engines. Additionally, the production version of the AMG GT 4-door EV is slated to feature external speakers in its headlights, meticulously engineered to mimic the signature roar of an AMG V-8, with one executive boldly claiming the electric powertrain delivers "the best V-8 we've ever developed."

The forthcoming AMG GT XX, powered by three axial flux motors—two at the rear and one at the front—is projected to deliver a formidable 1,340 horsepower, closely mirroring the concept's impressive figures. Schäfer emphasized that these high-performance motors, sourced from the UK firm Yasa, are crucial for meeting discerning buyers' expectations regarding power, drivability, and track performance. This commitment underscores AMG's dedication to ensuring that its electric future maintains the brand's legacy of exhilarating, emotionally resonant vehicles, despite the inherent challenges of transitioning traditional V-8 aficionados to electric platforms.

In an evolving automotive landscape, Mercedes-AMG's strategic integration of simulated driving sensations into its electric supercars exemplifies a forward-thinking approach. By embracing innovation while honoring the sensory appeal of conventional power, the company is not merely adapting to change but actively shaping the future of high-performance electric mobility, ensuring that passion and exhilaration remain at the core of the driving experience.