Empowering Kids to Embrace Sun Protection: The Innovative Story of Sqween

Samantha Miller Lawi, a passionate parent, faced a common challenge that many families encounter - getting her young children to willingly apply sunscreen. Determined to find a solution that would make sun protection a fun and engaging experience, Lawi embarked on a journey that led to the creation of Sqween, a revolutionary sunblock product designed to empower kids and inspire lifelong sun-safe habits.

Transforming the Dreaded Chore of Sun Protection into a Joyful Experience

Addressing the Sunscreen Struggle

Lawi's own childhood memories of her parents' struggles to get her to use sunscreen resonated with her as a parent. She recognized the need for a more innovative approach that would make sun protection a desirable activity for children. Driven by this personal experience, Lawi set out to develop a solution that would not only protect her kids but also instill in them a positive attitude towards sun care.

The Birth of Sqween

After years of research and development, Lawi launched Sqween in 2023, a 100% mineral sunblock with a unique paintbrush applicator. The product's fun colors, such as Sky Blue and Dark Pink, allow children to "paint" themselves with sunscreen, transforming the dreaded chore into a playful and engaging activity.

Empowering Kids to Embrace Self-Care

Lawi's primary goal with Sqween is to teach her children and other families the importance of healthy habits, including sun protection. By making the application process enjoyable, she aims to inspire kids to take an active role in their own self-care, fostering a lifelong appreciation for sun safety.

Leveraging Diverse Expertise

Lawi's background in financial news production, finance, and financial communications provided her with a unique set of skills that proved invaluable in her entrepreneurial journey with Sqween. Her research-focused approach, ability to multitask, and understanding of branding, sales, and operations have all contributed to the successful launch and growth of her business.

The Importance of Trusted Partnerships

In her quest to find the perfect sunscreen formula and applicator, Lawi engaged in extensive research, collaborating with a family-run lab that shared her vision for safe and effective sun protection. This partnership allowed her to develop a 100% mineral, clean, and kid-friendly sunblock that meets her high standards.

Grassroots Approach to Customer Engagement

Lawi has primarily relied on a grassroots approach to connect with her customers, participating in in-person events where people can experience the Sqween product firsthand. She recognizes the power of social media and the importance of sharing Sqween's story to build a loyal customer base.

Ambitious Goals for the Future

Lawi's aspirations for Sqween extend beyond just providing a fun and effective sunscreen solution. She hopes to empower kids to become proactive stewards of their own sun care, ultimately contributing to a significant reduction in skin cancer rates. Lawi is excited about the potential for Sqween to evolve, with plans to expand the product line and stay abreast of regulatory changes to ensure the continued safety and efficacy of her offerings.