A groundbreaking development in sports broadcasting has emerged as the Seattle Mariners partnered with ROOT Sports to launch a direct-to-consumer streaming service for local audiences. For $19.99 per month, fans can now enjoy uninterrupted access to all Mariners games without needing a traditional cable subscription. This move marks an important shift toward digital accessibility in sports entertainment, offering both convenience and affordability.

New Streaming Option Brings Mariners Games Straight to Fans' Screens

In the vibrant city of Seattle, baseball enthusiasts are celebrating a new era of game viewing. Starting recently, the Mariners collaborated with ROOT Sports to introduce a direct streaming platform tailored specifically for in-market viewers. This innovative service eliminates regional blackouts and does not require any existing cable package commitments. Instead, users can download the ROOT Sports Stream app and subscribe for just under $20 monthly.

For those who already have ROOT Sports integrated into their cable plans, logging into the app will grant them access at no extra charge. The Mariners join a growing list of Major League Baseball teams embracing this modern approach to fan engagement through regional sports networks.

Sabrina Taylor, Vice President of Affiliate & RSN Operations at ROOT Sports, expressed excitement about this initiative. She highlighted how the updated features and user-friendly interface cater not only to current TV subscribers but also attract new standalone streaming customers.

This transformation signifies a significant stride forward in aligning with evolving consumer preferences while enhancing viewer experience.

As technology continues shaping how we consume media, initiatives like these set a precedent for other leagues and franchises to follow suit. It’s clear that organizations willing to adapt and innovate stand better positioned to thrive amidst changing landscapes.