A leading British jam brand, Fearne & Rosie, has introduced a new Mango Preserve to its collection. This preserve stands out due to its high fruit content and significantly lower sugar levels compared to typical jams. The product is crafted with natural ingredients and offers health benefits such as being fiber-rich, antioxidant-packed, and vitamin C fortified. The company aims to redefine the jam market by introducing innovative flavors while maintaining a commitment to healthier alternatives.

With the addition of mango, the brand seeks to break away from traditional jam flavors that have long dominated the market. Each jar contains the equivalent of one whole mango, ensuring a vibrant taste experience. Rachel Ketterwell, the founder of Fearne & Rosie, expressed enthusiasm about this launch, emphasizing the need for innovation in the jam industry. Her vision is to position her brand as the preferred choice for those seeking reduced-sugar options without sacrificing flavor.

The Mango Preserve reflects the brand's dedication to quality and health-consciousness. By focusing on natural ingredients, Ketterwell hopes to attract both new customers and excite existing ones. She believes that retail partnerships will play a crucial role in expanding their audience and enhancing the brand's presence in the market.

This exciting development will first appear in Ocado stores this April. Plans are also underway to introduce the product at Holland & Barrett later in the year. Such strategic rollouts aim to maximize consumer reach and satisfaction.

Fearne & Rosie’s latest creation not only adds variety to the jam aisle but also aligns with growing consumer preferences for healthier food options. Through innovative products like the Mango Preserve, the brand continues to make strides in redefining the jam category, promising an appealing blend of taste and nutrition.