Magnum, a leading ice cream brand in the UK, has launched an exclusive new line of premium ice cream bars called Utopia. This innovative range features indulgent flavors enhanced by advanced marbling technology, offering a multi-layered sensory experience. Available in two flavors—Double Cherry and Double Hazelnut—the Utopia series combines rich sauces and textured elements for a unique taste adventure. Building on the success of last year's mood-inspired flavors, this launch aims to excite consumers and drive category growth. The bars are now available at major UK retailers.

Revolutionizing Sensory Experience with Advanced Marbling Technology

The Utopia range leverages cutting-edge marbling technology to create a truly immersive eating experience. Each bar offers a complex flavor profile with multiple layers, combining different textures and tastes in every bite. This innovation sets a new standard for indulgence, providing consumers with a luxurious treat that stands out from traditional ice cream offerings.

For instance, the Double Cherry variant features a blend of berry-flavored panna ice cream swirled with sour cherry coulis sauce. It is then enrobed in Magnum’s signature milk chocolate coating and sprinkled with crunchy berry-flavored sugar pieces. The interplay between the creamy ice cream, tangy sauce, and crispy toppings creates a delightful contrast that engages all senses. This meticulous layering ensures that each bite delivers a fresh and exciting flavor combination, keeping consumers coming back for more.

Premium Flavors Cater to Discerning Tastes

The Utopia collection introduces two exquisite flavors designed to cater to sophisticated palates. These flavors, Double Cherry and Double Hazelnut, offer a harmonious balance of sweetness, richness, and texture. By incorporating premium ingredients like hazelnut, caramel, and white chocolate, Magnum aims to provide a premium indulgence that elevates the ice cream experience.

The Double Hazelnut variant swirls hazelnut and caramel almond ice creams within a salted hazelnut sauce, all coated in thick white chocolate studded with salted caramelized nuts. This combination results in a symphony of flavors where each element complements the others perfectly. The salted caramelized nuts add a satisfying crunch, while the smooth ice cream and rich sauce create a velvety mouthfeel. The intricate layering and high-quality ingredients make each bite a memorable culinary journey, appealing to those who seek a higher level of indulgence in their treats.