Ludovic de Saint Sernin, a celebrated French designer, is set to launch an exciting collaboration with the international fashion giant, Zara. This partnership marks a significant milestone, allowing his distinct, gender-fluid designs to reach a global audience. The collection, which has been a year in the making, promises to blend his signature style with Zara's widespread accessibility, featuring unique elements like flat studs in place of his iconic eyelets.
Paris, France – In a strategic move set to redefine accessible luxury, Ludovic de Saint Sernin, the acclaimed French designer, has officially announced his much-anticipated collaboration with the renowned Spanish fashion retailer, Zara. This exciting partnership comes hot on the heels of de Saint Sernin's meteoric rise to prominence, particularly after his Fall 2024 collection garnered significant attention on red carpets, gracing notable figures such as Anya Taylor-Joy, Mia Goth, Laura Harrier, and Ella Hunt. These celebrity appearances, showcasing his exquisite chainmail and leather designs, captured the global fashion spotlight, solidifying his status as an "overnight celebrity favorite."
The collaboration, which has been meticulously developed over the past year, will introduce Ludovic de Saint Sernin x Zara into stores worldwide, making his avant-garde aesthetic available to a broader consumer base. The collection will feature a diverse range of clothing, shoes, and accessories, characterized by de Saint Sernin's unique design language, including the innovative use of flat studs as a nod to his signature eyelets. His work, celebrated for pushing the boundaries of gender expression with pieces like lace-up briefs, metallic breastplates, braided leather bodices, and sheer garments, will now be accessible to a new generation of fashion enthusiasts.
Reflecting on this pivotal moment, de Saint Sernin expressed his enthusiasm for reaching a larger audience. He noted the contrast between this global venture and his recent haute couture collection for Jean Paul Gaultier, which catered to a more exclusive clientele. "This collaboration with Zara allows me to connect with a far wider demographic," he shared. The designer believes Zara was drawn to his innovative spirit and the vibrant community he has cultivated, particularly as one of the youngest designers to undertake such a significant project. His prior collaborations, including a stint at Ann Demeulemeester, further showcased his versatility and appeal.
The campaign for Ludovic de Saint Sernin x Zara features prominent models Alex Consani and Amelia Gray, captured against the iconic backdrop of New York City. This location holds deep personal significance for the designer, as it was in New York that his Fall 2024 collection, created in collaboration with the Robert Mapplethorpe Foundation, first made its impactful debut. A heartwarming anecdote from the production involved his mother, who visited the set and joyfully remarked, "I can finally wear LdSS," encapsulating the designer's vision of inclusivity.
The Ludovic de Saint Sernin x Zara collection will be available globally from November 17, 2026, both online at zara.com and in select retail locations, with prices ranging from $25.90 to $1,399, making high fashion more attainable for his expanding community of followers.
This collaboration between Ludovic de Saint Sernin and Zara signifies a fascinating convergence of high fashion and mass-market accessibility. It not only democratizes designer wear but also champions a more inclusive and fluid approach to personal style, encouraging individuals to express their authentic selves without constraints. This partnership could inspire other luxury brands to consider broader collaborations, making fashion more universally enjoyable and reflective of diverse identities. It's a powerful statement about the evolving landscape of contemporary fashion.