The Lorain Port and Finance Authority is undergoing a significant transformation, with new leadership and a renewed focus on expanding its entertainment offerings and driving economic development in the region. The organization has appointed a new director of operations, Tom Brown, who will oversee the popular Rockin' on the River brand, and is also searching for a new executive director, with the current assistant director, Tiffany McClelland, serving in an acting capacity and potentially taking on the permanent role.

Unlocking the Potential of Lorain's Waterfront

Embracing the Rockin' on the River Legacy

The Lorain Port Authority's recent acquisition of the Rockin' on the River brand has been a game-changer for the organization. This popular summer concert series has long been a staple of the Black River Landing, drawing crowds from across the region to enjoy live music and the vibrant waterfront atmosphere. With the retirement of longtime promoters Bob and Sandy Earley, the Port Authority has seized the opportunity to take the reins and elevate the event to new heights.Tom Brown, the new director of operations, is well-equipped to lead this charge. Having been a "free intern" for the Rockin' on the River team for the past decade, Brown has gained invaluable experience and insights into the event's inner workings. His deep appreciation for music and familiarity with the site make him the ideal candidate to oversee the continued success and growth of the Rockin' on the River brand.

Expanding the Entertainment Landscape

The Lorain Port Authority's ambitions extend far beyond the Rockin' on the River series. With the construction of a new stage and an amphitheater on the horizon, the organization is poised to bring a diverse array of entertainment options to the Black River Landing. Brown is already working to book live entertainment for the 2025 season, exploring partnerships with various promoters to host a wider range of events throughout the year.The goal is to transform the Black River Landing into a vibrant, year-round destination, with a calendar packed with concerts, festivals, and other engaging activities. By leveraging the new infrastructure and the Rockin' on the River brand, the Port Authority aims to attract more visitors to the area, driving economic growth and showcasing the region's potential.

Promoting Lorain's Lakefront and Local Attractions

The Lorain Port Authority's vision extends beyond the Black River Landing itself. Brown recognizes the importance of promoting the entire lakefront and the surrounding local attractions, as these events and activities have a ripple effect on the local economy. Visitors drawn to the Black River Landing will also frequent nearby businesses, hotels, and other points of interest, benefiting the broader Lorain community.To achieve this, the Port Authority is exploring partnerships and sponsorships, as well as coordinating with various vendors, sound and lighting providers, and food and drink merchants. By creating a seamless and enjoyable experience for attendees, the organization hopes to encourage repeat visits and the spread of positive word-of-mouth, further bolstering Lorain's reputation as a premier destination.

Embracing Technology and Innovation

As the Lorain Port Authority looks to the future, it is also embracing technological advancements to enhance the overall experience for visitors. Brown has revealed that the organization will be implementing several technology upgrades in 2025, which will further improve the Black River Landing's appeal and functionality.These technological innovations, combined with the new stage and amphitheater, will position the Lorain Port Authority as a forward-thinking and innovative organization, capable of delivering world-class entertainment and events. By staying ahead of the curve and adapting to the changing needs and expectations of their audience, the Port Authority is poised to cement Lorain's status as a vibrant and dynamic destination.

Promoting from Within and Fostering Continuity

The Lorain Port Authority's leadership transition has been marked by a strong emphasis on promoting from within. While the organization is conducting an open search for a new executive director, Brown has expressed his hope that the current assistant director, Tiffany McClelland, will be selected for the role.McClelland has been with the Port Authority for a decade, starting as an intern and working her way up to the business director position. Her deep institutional knowledge and proven track record make her a natural fit for the executive director role, ensuring a seamless transition and the continuation of the organization's strategic vision.By embracing internal talent and fostering continuity, the Lorain Port Authority is demonstrating its commitment to building a strong, cohesive team that can navigate the challenges and opportunities ahead. This approach not only benefits the organization but also sends a positive message to the community, showcasing the Port Authority's dedication to developing local talent and investing in the long-term success of the region.