The Saudi-backed LIV Golf league has entered into a significant multi-year broadcasting agreement with Fox Sports, marking its debut on mainstream sports television in the United States. This partnership signifies a strategic move for LIV Golf, positioning it more firmly within the competitive landscape of American sports entertainment. Previously, LIV Golf had limited exposure through The CW, a channel not widely associated with sports content. With this new deal, fans can now watch LIV tournaments on the main FOX channel and FS1, as well as on secondary platforms like FS2 and the Fox Sports app. CEO Scott O’Neil expressed enthusiasm about the collaboration, emphasizing that it represents a pivotal phase in the league's expansion.

Under the leadership of newly appointed CEO Scott O’Neil, LIV Golf is set to reach a broader and more diverse audience. The league aims to attract younger, tech-savvy viewers who are engaged with modern media consumption trends. By aligning with Fox Sports, one of the leading broadcast networks globally, LIV Golf positions itself alongside other premier sports leagues in the nation. This alliance is expected to elevate the league's profile and enhance its appeal to both existing and potential fans. O’Neil highlighted that this agreement will take LIV Golf’s broadcasts to unprecedented levels, especially as the league prepares for its most ambitious season yet.

Jordan Bazant, Executive Vice President of Fox Sports, shared similar optimism about the partnership. He noted that LIV Golf brings elite-level competition featuring top-tier athletes, which aligns perfectly with Fox Sports' roster of major events and high-profile coverage. The inclusion of LIV Golf in Fox Sports' lineup promises to offer viewers an exciting array of matches from various international locations. With events scheduled across Asia, Europe, and the United States, LIV Golf will provide golf enthusiasts with a unique viewing experience, including prime-time Sunday afternoon slots for U.S. audiences.

The upcoming LIV Golf season is set to commence in Adelaide on February 14, promising an action-packed series of tournaments. While the PGA Tour continues to dominate traditional sports broadcasting with partnerships with CBS and NBC, LIV Golf’s entry into mainstream media through Fox Sports signals a bold step towards establishing itself as a formidable competitor in the golfing world. As both leagues vie for attention, this new broadcasting deal could redefine how golf is consumed by fans in the United States.