Levi's and McLaren Racing Unveil Thrilling Collaboration for Formula 1 Fans

Levi's, the iconic denim brand, has announced the launch of its second capsule collection in collaboration with McLaren Racing, the renowned Formula 1 team. The collection, which is set to debut in time for the Austin Grand Prix, promises to blend the heritage and style of both brands, offering a unique experience for motorsports enthusiasts and fashion-forward consumers alike.

Elevating the Intersection of Fashion and Racing

Reimagining Iconic Garments with a Racing Twist

Levi's has once again tapped into the world of Formula 1 to create a collection that seamlessly blends the brand's most beloved garments with the aesthetics and speed of the modern racing era. The collaboration aims to honor the heritage of both Levi's and McLaren Racing, while introducing a fresh, dynamic interpretation of their respective legacies.The collection features a range of apparel and accessories, including graphic tees, sports jeans, trucker jackets, and even a speed bandana. Each piece has been meticulously designed to capture the essence of the racing world, with nods to the golden era of the '80s and the team's current success on the track.

Bringing the Racing Experience to Life

To showcase the collection, Levi's has once again enlisted the help of McLaren's Formula 1 drivers, Lando Norris and Oscar Piastri, who star in the campaign imagery. The backdrop of the McLaren Technology Center in Woking, U.K., provides a fitting setting, with the team's trophies, race cars, and previous models serving as a testament to the brand's rich heritage and ongoing achievements."This collaboration brought us the opportunity to tap into the deep-rooted history of both of our brands, allowing us to tell a new story together," said Curtis Hanlon, Vice President of Global Marketing at Levi's. "With a partner like McLaren, we were able to think through not only product in a unique way, but also how a brand like Levi's can show up in a completely new space like Formula 1."

Tapping into the Passion of Formula 1 Fans

The decision to launch the second collection during the Austin Grand Prix was a strategic one, as the event is known for its engaged and enthusiastic fan base. Levi's sees this as the perfect opportunity to connect with the Formula 1 community, as well as its own loyal customer base, offering a truly immersive experience that celebrates the intersection of fashion and motorsports."Austin offers a unique experience with a very engaged consumer — the Formula 1 fan but also the Levi's fan," Hanlon explained. "With the second collection leaning into a modern iteration of the partnership, we felt the U.S. Grand Prix in Austin was the perfect moment to drop our second collection."

Continuous Innovation and Shared Passion

Levi's and McLaren Racing share a commitment to innovation and a deep appreciation for their respective legacies. Just as the McLaren team is continuously elevating its race cars, Levi's is constantly finding new ways to reimagine its classic styles, such as the iconic Sports 501® Jeans."As a company, Levi's is constantly finding new ways to innovate our favorite classic styles, in the same way McLaren Racing team is continuously elevating its cars," Hanlon said. "This collaboration has allowed us to tap into the deep-rooted history of both of our brands, while also exploring new frontiers and telling a fresh story together."The second Levi's x McLaren Racing collection is set to launch globally on October 17th, offering fans and fashion enthusiasts alike the opportunity to immerse themselves in the thrilling world of Formula 1 through the lens of two iconic brands.