For over a century, the Chicago Auto Show has been an iconic event that showcases automotive innovation and design. This year, as the 117th edition prepares to open its doors at McCormick Place, it's worth reflecting on the rich history that has made this show one of the largest and most anticipated events in the United States.
One of the earliest memories associated with the Chicago Auto Show dates back to the 1960s. A Tribune business reporter, who has covered the event for decades, recalls attending his first auto show as a young boy. Fascinated by the muscle cars emerging from Detroit, he and his friends were captivated by the spectacle. The show was held at the International Amphitheatre after a fire destroyed the original McCormick Place in 1967. Despite the crowds and the thick air filled with cigarette smoke, the highlight of the day came when he won a small radio in a drawing—a prize that brought immense joy to the young attendee.
The origins of the Chicago Auto Show trace back to 1901 when it was held at the Chicago Coliseum. At that time, automobiles were still referred to as "horseless carriages," and the exhibition featured about 65 vehicles from various manufacturers. The event attracted nearly 30,000 visitors and generated significant sales, laying the foundation for what would become an annual tradition. Over the years, the show has evolved, moving to different venues and expanding its offerings to include not only new models but also entertainment spectacles like patriotic pageants and celebrity appearances.
In the 1950s, the show became a stage for elaborate presentations, with emcees describing each vehicle as it was driven onto the floor. Ronald Reagan, then a television actor, served as grand marshal in 1954, adding star power to the event. By 1961, the show had moved to the newly constructed McCormick Place, setting new attendance records with almost 800,000 visitors. The introduction of import cars and innovative exhibits further enhanced the experience, making it a must-see event for automotive enthusiasts.
The Chicago Auto Show has always been more than just a display of cars; it represents the spirit of innovation and progress. From the early days of the automobile industry to modern times, the show has adapted to changing tastes and technologies, while maintaining its core mission of bringing together manufacturers and consumers. As we look forward to this year's event, it's clear that the Chicago Auto Show continues to inspire and excite, embodying the best of American ingenuity and ambition.