The Hero Group is set to undergo a significant leadership change as current CEO Rob Versloot retires in 2025, paving the way for Christian Schierbaum to assume the role. Over his tenure, Versloot has overseen a transformative journey, reshaping Hero Group from a decentralized holding company into an integrated powerhouse within the food industry. This transition has been marked by robust growth and strategic positioning in the competitive market landscape.

Schierbaum, with over two decades of experience in fast-moving consumer goods, aims to build on this foundation by focusing on the snacking segment while ensuring continued expansion across the entire product portfolio. His appointment signifies continuity and innovation, leveraging deep industry knowledge and internal expertise to propel Hero Group further into the future.

A Legacy of Growth and Transformation

Under Rob Versloot's leadership, Hero Group evolved significantly, transitioning from a fragmented structure to a cohesive organization. His strategic decisions redefined the company’s identity, enabling it to thrive amidst intense competition. By prioritizing integration and focus, Versloot laid a strong foundation for sustained success.

Versloot’s era was characterized by impressive financial performance, with the company experiencing double-digit revenue growth over the past three years. This achievement underscores his ability to not only maintain momentum but also implement forward-thinking measures that safeguard the company’s future. As he steps down, Versloot leaves behind a legacy of consistent progress and a transformed corporate culture. The company now stands ready to embrace new opportunities under fresh leadership, maintaining its commitment to excellence and innovation. Versloot’s contributions have positioned Hero Group as a leader in the food sector, equipped to navigate challenges and seize emerging possibilities.

A Visionary Approach to Future Leadership

Christian Schierbaum’s appointment marks the beginning of a new chapter for Hero Group. With extensive experience in consumer goods and a proven track record, Schierbaum brings valuable insights to his role as CEO. His focus will be on enhancing the brand portfolio, particularly within the snacking category, while preserving overall growth.

Schierbaum joined Hero Group in 2019 and quickly established himself as a key figure within the organization. His previous roles at major companies like Wella AG, Reckitt Benckiser, and Mondelēz provided him with the skills necessary to lead Hero Group into its next phase. Under his guidance, the company intends to refine its approach to snacking while continuing to expand its diverse product offerings. Chairman Herbert Scheidt praised Schierbaum’s appointment, emphasizing his comprehensive understanding of the business and unwavering dedication to its mission. Hero Group’s brands, including Beech-Nut, Organix, and Deliciously Ella, remain central to its strategy, supported by a revenue base exceeding CHF 1.25 billion in 2024. Moving forward, Schierbaum envisions a balanced approach where targeted focus complements broad-based growth, ensuring long-term sustainability and prosperity for Hero Group.