The Rise of the "Anti-Woke" Empire: Uncovering the Tangled Web of Rumble-Backed Brands

In a world where political ideologies have seeped into the most unexpected corners, a new breed of companies has emerged, championing the cause of "free speech" and "anti-woke" sentiments. Led by the controversial figure of Laura Loomer, this network of businesses, backed by the Rumble platform, is redefining the boundaries of what it means to be a "patriotic" consumer. From bison-based supplements to "rugged masculinity" products, this investigation delves into the intricate web of these Rumble-branded entities and the individuals behind them.

Uncovering the Rumble-Backed Empire of "Anti-Woke" Brands

The Pawsitive Bison Debacle: Loomer's Foray into the Pet Food Industry

The story begins with a seemingly innocuous video posted by Laura Loomer, the self-proclaimed "Trump loyalist" and conservative extremist. In the video, Loomer enthusiastically consumes what she calls a "dog food topper" from a brand called Pawsitive, claiming it tastes like "meat." This unexpected act sparked a wave of confusion and speculation, with some questioning whether it was a prank orchestrated by the online personality Derek Guy.However, the Pawsitive brand is no mere prank. It is part of a larger network of companies that fall under the Rumble-branded umbrella, all united by a shared passion for "free speech" and a distrust of the mainstream establishment. Pawsitive's CEO, Foster Coulson, is a Canadian serial entrepreneur with a diverse portfolio, including ventures in industrial cleaning and pet care.

The "Naked Organs" Phenomenon: Fueling the Masculine Ideal

Delving deeper into the Rumble-backed empire, one encounters the "Be Naked" brand, which claims to be "redefining rugged masculinity" with its line of wellness products. In a promotional video, the founders, Coulson and Tirone Parker, sit pensively by a fire, smoking cigars and invoking the "braaam" sound effect, all while declaring it's time to "make male masculinity great again."The Rumble press release further unveils the "Naked Organs" product, which promises to harness the "nutritional benefits of bison organs" to "fuel your day." This concept, inspired by the "strength and nobility of the lion," seems to cater to a specific demographic's perceived notion of masculinity.

The Diversification of the Rumble-Backed Portfolio

The Rumble-backed empire extends far beyond the realm of pet food and masculine wellness products. Coulson's Stardust Group also includes 1775 Coffee, which Loomer has endorsed as being "free speech oriented," and Unjected, a dating site for unvaccinated individuals.Proving his entrepreneurial prowess, Coulson has also launched Vigilant News Network, a platform that publishes content ranging from vaccine critiques to Piers Morgan plaudits, often under anonymized bylines. This diversification of the Rumble-backed portfolio showcases the group's ambition to dominate various sectors, all while promoting their "anti-woke" agenda.

The Controversial Figures Behind the Curtain

The individuals involved in this Rumble-backed empire are no strangers to controversy. Laura Loomer, the central figure in the Pawsitive Bison saga, has a long history of making inflammatory and racist remarks, often leading to legal battles that have yet to yield any successful outcomes.Similarly, the Naked Organs brand has faced regulatory scrutiny, with Health Canada sending a letter to the company's predecessor, Naked Organs Ltd., regarding its operations. This regulatory intervention has not deterred the brand's expansion into the US market, where it now operates under the Be Naked umbrella.

The Broader Implications: Blurring the Lines between Politics and Commerce

The rise of the Rumble-backed "anti-woke" empire highlights the growing trend of political ideologies seeping into the commercial realm. These companies are not merely selling products; they are actively promoting a specific worldview, one that aligns with the conservative and nationalist sentiments championed by figures like Donald Trump and his allies.By leveraging the Rumble platform and tapping into the perceived decline of traditional masculinity, these brands are catering to a specific demographic that seeks to "make America great again" through their consumer choices. This blurring of the lines between politics and commerce raises questions about the ethical implications of such business practices and the potential impact on the broader societal landscape.As the Rumble-backed empire continues to expand, it will be crucial to closely monitor the activities of these companies and the individuals behind them, ensuring that the pursuit of profit does not come at the expense of ethical and responsible business practices.