Aramis is set to unveil a fresh scent for men, named Intuition, which aims to redefine the essence of contemporary masculinity. This new creation draws inspiration from a blend of emotional depth and traditional strength, offering a unique aromatic experience. The fragrance promises to resonate with individuals who appreciate a balance of authenticity and character.

Former NBA legend Dwyane Wade has been chosen as the face of this innovative perfume. Described as a neo-fougère with woody and green notes, Intuition seeks to capture the spirit of a modern man who values emotional intelligence alongside classic traits. Available in two sizes, 50 ml and 100 ml Eau de Parfum, it will soon hit the market in August.

This launch marks an exciting shift in the world of perfumery, inviting consumers to explore scents that align with evolving perceptions of masculinity. By embracing both tradition and innovation, Aramis sets a new standard in the fragrance industry, encouraging self-expression through scent.