In a remarkable move that bridges the gap between cinema and gaming, LAIKA, the acclaimed animation studio, has introduced its first official immersive experience on the Roblox platform. Following the successful re-release of Coraline, which garnered significant global attention last summer and fall, this new venture has captivated millions of users within weeks of its launch. The game, designed to offer an engaging and continuous experience with regular updates, has become a standout attraction on Roblox, showcasing the studio’s commitment to innovative storytelling.

Darkly Magical Worlds Meet Interactive Gameplay

On Thanksgiving Day, November 28, 2024, LAIKA unveiled Coraline: Evade the Others on Roblox, transforming the beloved stop-motion film into an interactive adventure. This immersive experience quickly became a hit, boasting over 10 million unique players and earning rave reviews. With an impressive 90%+ rating and consistently high concurrent player counts, it has solidified its place among the top film-based games on the platform.

The game invites players to step into the eerie yet enchanting world of Coraline. Developed in collaboration with Toya, a renowned woman-led studio, the game seamlessly integrates the film’s core elements with Roblox’s dynamic gameplay. Players can now explore and interact with the darkly magical environments from the movie, all while facing challenges that keep them engaged and coming back for more. Regular monthly updates ensure that the experience remains fresh and exciting, expanding both the gameplay and the cast of characters.

In just under six weeks, Coraline: Evade the Others has attracted over 17.5 million visits, with an average of 300,000 daily active users. The availability of a brand-new playable Coraline avatar in the game and the Roblox Marketplace further enhances the appeal for fans.

Michael Waghalter, LAIKA’s SVP & Head of Business Development, emphasized the studio’s dedication to bold and original storytelling. “We are committed to curating experiences that allow fans to engage with our films in new and unique ways,” he said. “This game embodies that spirit, offering a rich, immersive experience that stays true to our artistic vision.”

Anat Shperling, CEO of Toya, highlighted the importance of honoring the film’s essence while adapting it for the gaming environment. “Our goal was to create a seamless blend of the award-winning film’s core elements with Roblox’s engaging gameplay, ensuring that players can enjoy a faithful yet innovative experience,” she added.

This collaboration not only showcases the potential of merging film and gaming but also underscores the growing significance of immersive digital experiences in today’s entertainment landscape.

From a reader’s perspective, this venture is a testament to how traditional media can evolve and thrive in new formats. It opens up endless possibilities for fans to interact with their favorite stories in ways previously unimaginable. As we witness the convergence of art and technology, it’s clear that the future of entertainment lies in creating multi-dimensional, interactive worlds that captivate and inspire audiences.