The La Jolla Concours d'Elegance car show is set to return from April 25-27, 2025, at Scripps Park. Known for its rare automotive treasures, this year's event will introduce a fresh mix of vintage and modern vehicles. The theme, "Mascots in Motion," honors iconic hood ornaments that have symbolized luxury and innovation for over a century. Additionally, the show will celebrate Lincoln Motor Co.'s centennial with a special class dedicated to classic cars from 1920 to 1940. For the first time, it will also feature a segment on American hot rods from 1928-41, highlighting the golden age of customization. The event aims to attract both car enthusiasts and the general public, offering an array of activities including parties, tours, and free viewings.

This year's La Jolla Concours d'Elegance promises to be an extraordinary event that bridges the past and the future of automotive design. One of the standout features is the theme "Mascots in Motion," which pays homage to the signature hood ornaments that have long been symbols of elegance and innovation. These mascots, such as Rolls-Royce’s "Spirit of Ecstasy" and Cadillac’s "Goddess," have adorned the hoods of prestigious vehicles for over a century, marking significant milestones in automotive history. The event will delve into the evolution of these ornamental icons, exploring how they transformed from functional elements to revered collector's items.

Another highlight is the celebration of Lincoln Motor Co.'s centennial. A special class of classic cars from 1920 to 1940 will showcase the brand's rich heritage, featuring models that defined its storied history. These vehicles represent an era when craftsmanship and innovation were at their peak, setting standards for luxury and performance that continue to influence the automotive industry today. The inclusion of this class underscores the event's commitment to honoring automotive pioneers while keeping the experience fresh and exciting for attendees.

In a bold move, the Concours will introduce a new category dedicated to "Iconic American Hot Rods (1928-41)." This segment celebrates the ingenuity and creativity of post-war America, showcasing modified Ford Model A, B, and T cars equipped with legendary engines like the Ford Flathead V8. These custom vehicles embody a vibrant and distinctly American automotive culture, reflecting the resourcefulness and passion of early hot-rodders. By including this category, the event organizers aim to broaden the appeal of the show, attracting a wider audience and introducing them to a pivotal chapter in automotive history.

To enhance the viewing experience, the traditional "Porsches on Prospect" event has been rebranded as "Porsches and Power on Prospect." This change reflects the addition of high-performance hypercars alongside Porsches, creating a spectacle of speed and power. Event chairman Michael Dorvillier emphasized the importance of bringing in new elements to keep the event dynamic and engaging. He noted that the inclusion of these powerful machines would not only spice up the event but also draw a diverse crowd into The Village, making it more than just a gathering for car enthusiasts.

The La Jolla Concours d'Elegance continues to evolve, ensuring that each edition offers something unique and memorable. This year's event will culminate in a ticketed car show at Scripps Park, complemented by various parties, the Tour d'Elegance parade, and free public viewings. The tour will start in The Village for the first time, allowing spectators to witness the procession of exquisite vehicles right from the heart of La Jolla. Additional viewing opportunities will be available during the Motorcar Classic, featuring cars that don't qualify for the main show. With its blend of tradition and innovation, the La Jolla Concours d'Elegance stands out as a premier automotive event, drawing visitors who appreciate both the elegance of the past and the excitement of the present.