The French cosmetics giant L'Oréal has entered into a strategic partnership with the Paris-based fashion label Jacquemus, acquiring a minority stake in the brand. This collaboration aims to develop and launch beauty products under the Jacquemus name within 18 months. The deal is valued at approximately 100 million euros for a 10% stake. L'Oréal's recent financial report showed a turnover of 43.48 billion euros in 2024, marking a 5.6% increase from the previous year, with perfume sales growing by 14%. The partnership underscores L'Oréal's commitment to expanding its luxury beauty portfolio and supporting innovative brands like Jacquemus.

Empowering Jacquemus with Financial and Creative Support

This strategic alliance brings together the financial muscle of L'Oréal and the creative vision of Jacquemus. Founded in 2009 by Simon Porte Jacquemus, the fashion house has gained popularity among fashion enthusiasts and celebrities. The partnership will enable Jacquemus to expand its retail presence globally while maintaining its unique brand identity. L'Oréal's investment provides the necessary capital for opening new stores and supports the brand's digital-first approach.

Jacquemus has consistently captivated audiences with its innovative and playful designs, making it a favorite in the fashion industry. The collaboration with L'Oréal will allow Jacquemus to realize its long-held vision of incorporating fragrance and beauty into its offerings. By leveraging L'Oréal's expertise in product development, Jacquemus can introduce high-quality beauty products that align with its brand ethos. The partnership also ensures that Jacquemus retains its independence, as L'Oréal has no plans to increase its stake in the company.

Strengthening L'Oréal's Position in Luxury Beauty

L'Oréal's acquisition of a minority stake in Jacquemus strengthens its position in the luxury beauty market. The cosmetics giant aims to complement its existing portfolio of iconic brands with Jacquemus's singular and creative positioning. This move reflects L'Oréal's strategy to invest in brands that resonate with modern consumers and offer unique experiences. The partnership is expected to enhance L'Oréal's global leadership in the beauty sector.

Cyril Chapuy, President of L'Oréal Luxe, expressed enthusiasm about welcoming Jacquemus and unlocking its potential in the luxury beauty space. The brand's innovative approach to fashion and its strong digital presence make it an ideal fit for L'Oréal's portfolio. With this collaboration, L'Oréal can tap into Jacquemus's loyal customer base and introduce them to a wider range of beauty products. The partnership also demonstrates L'Oréal's commitment to supporting independent designers and fostering creativity in the fashion and beauty industries.