In a bold move to expand its ready-to-drink offerings, Kylie Jenner's brand Sprinter has introduced the Palm Springs Pack, a collection of eight cans featuring four innovative flavors. This new variety pack builds on the success of Sprinter's initial launch and reflects a commitment to creating refreshing, low-calorie beverages with real fruit juice and no added sugar. The product development process involved close collaboration between Jenner and Chandra Richter, the brand’s operations lead.

Expanding Palates with the Palm Springs Variety Pack

In the heart of a season brimming with sunshine and relaxation, American entrepreneur Kylie Jenner is elevating her signature ready-to-drink (RTD) brand Sprinter with the introduction of the Palm Springs Pack. This exciting collection features four unique flavors—pink lemonade, mango, strawberry, and pineapple—each crafted to evoke memories of leisurely afternoons by the pool. Each can in this eight-pack offering contains just 100 calories and boasts a modest alcohol content of 4.5% ABV, making it an ideal choice for those seeking a lighter yet flavorful beverage experience.

The creative process behind these new flavors was guided by Chandra Richter, Sprinter’s head of product development and operations. Richter emphasized that the Palm Springs Pack represents more than just drinks; it embodies a lifestyle centered around sun-soaked days and vibrant social gatherings. Jenner herself expressed excitement about the launch, noting that the true-to-fruit essence and absence of added sugars make these beverages stand out in the competitive RTD market.

Consumers can now purchase the Palm Springs Pack at various retailers such as Total Wine, BevMo, GoPuff, and Liquor Barn for a suggested retail price of $16.99.

From a journalist's perspective, this latest release from Sprinter highlights how brands can effectively evolve their product lines while staying true to their core values. By focusing on health-conscious ingredients and memorable flavor profiles, Sprinter demonstrates that innovation doesn’t have to come at the expense of quality or authenticity. For readers, this story serves as a reminder that even well-established brands can continue to surprise and delight their audience through thoughtful expansion and creativity.