Executives at KRAFTON have outlined their intentions to support Tango Gameworks in maintaining its unique creative philosophy and pursuing independent development paths. The company’s leadership has emphasized that the acquisition was not motivated by financial gain but rather by a commitment to preserving the studio’s artistic heritage. Maria Park, who leads Corporate Development at KRAFTON, highlighted the studio’s rich history of innovation and creativity, noting its exceptional status as a small yet influential entity within the gaming community.
KRAFTON’s acquisition strategy focuses on safeguarding the distinctive creative ethos of Tango Gameworks. CEO Changhan “CH” Kim made it clear that the primary goal is to uphold the studio’s legacy rather than pushing for commercial success. This approach underscores KRAFTON’s dedication to nurturing authentic artistic expression over profit-driven objectives.
The decision to acquire Tango Gameworks reflects a deeper strategic vision. By prioritizing the preservation of the studio’s creative traditions, KRAFTON aims to ensure that Tango can continue producing innovative and original content. This move also demonstrates a long-term commitment to supporting smaller studios with significant fan bases, allowing them to thrive without external pressures that might compromise their artistic integrity. The emphasis on craftsmanship and innovation sets this partnership apart from typical acquisitions driven purely by market considerations.
Maria Park, Head of Corporate Development at KRAFTON, explained that the purchase was primarily motivated by an appreciation for Tango’s rich history of innovation and creativity. She noted that despite being a relatively small studio, Tango has garnered a strong following due to its unique contributions to the gaming world. This recognition of Tango’s value goes beyond mere business interests and highlights the importance of preserving cultural and creative legacies.
Park elaborated on how Tango’s ability to innovate while maintaining a devoted fan base makes it a rare gem in the industry. KRAFTON sees immense potential in fostering this environment where creativity can flourish. By providing Tango with the resources and autonomy needed, KRAFTON intends to help the studio continue its tradition of crafting groundbreaking games. This collaboration promises not only to benefit Tango but also to enrich the broader gaming community by promoting diversity and innovation in game development.