In response to the growing consumer demand for more budget-friendly vehicle choices, Kia has strategically adjusted the 2026 Seltos lineup. A new entry-level front-wheel-drive (FWD) model has been added, reducing the overall starting price of the Seltos by $1,000, now at an attractive $25,085, including destination charges. This expansion broadens the appeal of the Seltos to a wider market segment, making it a competitive option for those seeking affordability without compromising on modern automotive features.

While the base model becomes more accessible, the rest of the 2026 Seltos trims, from LX AWD to EX AWD, have experienced a modest price increase of $200. The premium SX AWD trim, now starting at $32,785, justifies its price with a comprehensive suite of high-end amenities. This includes advanced LED lighting, stylish 18-inch alloy wheels, a convenient power liftgate, wireless charging capabilities, and a superior Bose audio system. Moreover, the SX trim stands out as the exclusive option for buyers desiring the more potent 190-horsepower turbocharged 1.6-liter four-cylinder engine. The remainder of the Seltos range retains the efficient 147-horsepower 2.0-liter engine. Technology integration is seamless across the board, with wireless Apple CarPlay and Android Auto standard on the LX’s 8.0-inch touchscreen, and a larger 10.25-inch display offered in the S, EX, and SX variants.

Kia's strategic introduction of a more affordable Seltos model reflects a keen understanding of current market trends and consumer needs. By offering a diverse range of trims that balance price, performance, and features, the company ensures that the Seltos remains an appealing choice for a broad spectrum of buyers. This approach not only enhances the vehicle's market position but also empowers consumers with greater flexibility and value in their purchasing decisions, fostering a positive outlook for both the brand and its customers.