Kendrick Lamar has made a significant impact with the release of his new music video for “Squabble Up.” This cut is part of his surprise album “GNX” that came out on Friday morning. The visual treatment given to this song is highly anticipated, as it marks the first from the album. In the video, Lamar stands out as the center of attention, with dancers constantly coming and going. Throughout, there are numerous nods to his native Compton and Los Angeles, adding a local flavor. References range from a Nate Dogg tribute and “Menace II Society” to the Compton Christmas Parade and Ice-T’s “Power” album cover. At one point, Lamar is seen sitting and reading a book with the amusing title “How to Be More Like Kendrick for Dummies.”

GNX: A Surprise Release

“GNX” arrived unexpectedly on Friday, following a highly successful year for Kendrick Lamar. This marks his first full-length project since 2022’s “Mr. Morale & the Big Steppers.” The album features guest contributions from a diverse range of musicians including SZA, Jack Antonoff, Sounwave, Mustard, Kamasi Washington, Terrace Martin, Lefty Gunplay, Dody6 and many more. Lamar’s ability to collaborate with such a talented group of artists showcases his influence in the music industry.

Visuals and References in "Squabble Up"

The music video for “Squabble Up” is a visual masterpiece. The way Lamar holds center stage while dancers interact creates a dynamic and engaging atmosphere. The nods to his hometown and the city of Los Angeles add a sense of authenticity. The references to Nate Dogg and “Menace II Society” pay homage to the rich musical heritage of the area. The Compton Christmas Parade and Ice-T’s “Power” album cover bring a touch of nostalgia and cultural significance. It’s these details that make the video truly stand out.

Lamar's Hot Year and Upcoming Super Bowl Halftime Show

This year has been a red-hot one for Kendrick Lamar. He released a string of songs in the spring during a fiery back-and-forth with Drake. Among them, “Not Like Us” became a huge hit, reaching number one on the Billboard Hot 100 and being used in various events such as sporting events, graduations, and even Kamala Harris’ presidential campaign rallies. Now, Lamar is set to take one of the biggest stages in the world as the performer for next year’s Super Bowl Halftime Show. His previous appearance at the 2022 event alongside Dr. Dre, Snoop Dogg, Eminem, 50 Cent and Mary J. Blige was a memorable one. Fans are eagerly anticipating his performance at the Super Bowl.