Huda Beauty has made a significant announcement regarding its fragrance brand, Kayali. The company intends to divest its stake in Kayali, allowing the scent line to operate independently under new ownership. This strategic move aims to support Kayali's expansion plans and growth trajectory. Following this transition, Huda Beauty will also reclaim full founder ownership by redeeming shares held by TSG Consumer since 2017.

The new partnership between Mona Kattan, CEO of Kayali, and General Atlantic is set to provide substantial resources and expertise. This collaboration is expected to fuel Kayali’s rapid development and global reach. With the beauty industry's fragrance segment experiencing rapid growth, Kayali has established itself as a leader through its innovative approach and emotional connection with consumers worldwide.

A New Era for Kayali: Independence and Expansion

With the impending sale, Kayali will embark on an exciting new chapter as it transitions into an independent entity. This change marks a pivotal moment for the brand, which has garnered a loyal following thanks to its unique appeal and authentic storytelling. The partnership with General Atlantic promises to inject fresh capital and strategic guidance that will propel Kayali towards achieving its ambitious goals.

Mona Kattan, who will continue her role as CEO, has been instrumental in shaping Kayali into a beloved fragrance brand. Her vision has resonated across diverse demographics, making the brand accessible to both seasoned perfume enthusiasts and newcomers alike. By operating as an independent company, Kayali can now focus on expanding its global footprint while maintaining its core values and creative spirit. The influx of resources from General Atlantic will enable the brand to explore new markets, enhance product offerings, and deepen its connection with customers around the world.

Huda Beauty Reclaims Full Ownership and Supports Growth

Huda Beauty's decision to sell its stake in Kayali is part of a broader strategy to streamline operations and consolidate ownership. By redeeming the shares held by TSG Consumer since 2017, the cosmetics giant aims to return to full founder ownership. This move underscores the founders' commitment to retaining control over their brand's direction and future.

The proceeds from the sale will be used exclusively for this purpose, marking a significant milestone for Huda Beauty. Meanwhile, Kayali stands to benefit immensely from its new partnership with General Atlantic. The investment firm brings extensive experience in supporting high-growth companies, particularly within the beauty sector. As one of the fastest-growing segments in the industry, fragrances present vast opportunities for brands like Kayali. With Melis Kahya Akar, Managing Director at General Atlantic, expressing confidence in Kayali's potential, the future looks promising for this innovative fragrance brand. The alignment of vision between Mona Kattan and General Atlantic positions Kayali well for sustained success and continued innovation in the competitive world of perfumery.