In a significant move, Kaulig Racing and Grizzly Nicotine Pouches have announced an extension to their collaboration for the 2025 NASCAR season. This partnership will see Grizzly adding four additional races to its primary sponsorship roster with Kaulig Racing. The expanded alliance includes AJ Allmendinger's No. 16 Chevrolet in select NASCAR Cup Series events, enhancing visibility for the brand among adult racing enthusiasts.

The new agreement builds upon the nine previously scheduled races where Grizzly serves as the primary sponsor for Ty Dillon and the No. 10 Kaulig Racing team. Now, fans can also expect to see Grizzly branding on Allmendinger’s vehicle at key venues such as Bristol Motor Speedway, Talladega Superspeedway, Indianapolis Motor Speedway, and Watkins Glen International. These strategic race selections aim to maximize exposure during high-profile events throughout the year.

This development reflects the enthusiasm of American Snuff Company, which oversees Grizzly products. According to Brent Trader, Senior Director of Brand Marketing, expanding the relationship was a natural progression given the strong rapport between both entities. "We are thrilled about how well this partnership has developed," Trader remarked. "Our association with Kaulig Racing aligns perfectly with our goals to engage further with passionate NASCAR audiences."

Grizzly initially partnered with Ty Dillon in the prestigious Daytona 500 and continues its presence across several upcoming races. Meanwhile, the Kaulig Racing duo—Allmendinger and Dillon—have demonstrated promising performances early in the season, positioning themselves competitively within the championship standings.

As the 2025 NASCAR Cup Series progresses, both teams remain committed to delivering exciting moments on the track while strengthening their collaborative efforts off it. With enhanced opportunities through expanded sponsorships, they look forward to capitalizing on shared successes moving forward.