American nut butter company Justin’s is broadening its product offerings by introducing two innovative candy bars and a new frozen sandwich collaboration. The brand has unveiled Classic Crunchy Peanut Butter and Peanut Caramel Nougat Chocolate Candy Bars, set to be available nationwide during the spring and summer seasons. Additionally, Justin’s has partnered with Rudi’s Rocky Mountain Bakery to launch Rudi’s Sandos, a frozen peanut butter sandwich. These products aim to meet consumer demand for healthier alternatives while capitalizing on the growing trends toward clean label and organic ingredients.

Justin’s is responding to market trends by launching Classic Crunchy Peanut Butter, designed to cater to consumers who prefer a crunchy texture in their spreads. This offering features a no-stir formula and unique grinding process that preserves ingredient quality. Certified as Non-GMO, gluten-free, and kosher, it aligns with the current preference for health-conscious and transparently labeled products. Industry statistics show that over half of peanut butter buyers favor crunchy varieties, presenting a significant opportunity for Justin’s to enhance its market share within this segment.

The introduction of Peanut Caramel Nougat Chocolate Candy Bars marks another milestone for Justin’s in expanding its USDA-certified organic chocolate treats. Available in Dark Chocolate and Milk Chocolate varieties, these bars are crafted from high-quality, simple ingredients. They offer consumers a guilt-free indulgence, appealing to those seeking healthier candy options. The packaging options include single-serve and multi-serve sizes, catering to diverse consumption preferences and occasions. Pricing strategies ensure competitiveness in the market, accommodating both spontaneous purchases and family-sized needs.

In an exciting move into the frozen category, Justin’s has teamed up with Rudi’s Rocky Mountain Bakery to introduce Rudi’s Sandos, a frozen peanut butter sandwich. Each sandwich contains 11 grams of protein and is positioned as a convenient, nutritious meal option. With lower sugar content compared to traditional spreads, Rudi’s Sandos provides a healthier alternative for busy consumers looking for quick, ready-to-eat solutions. This venture into frozen foods underscores Justin’s commitment to meeting the evolving demands of modern lifestyles.

This expansion reflects Justin’s strategic efforts to diversify its product portfolio while addressing the increasing consumer interest in health-conscious and convenient food choices. By introducing these new items, Justin’s aims to strengthen its market position and continue its impressive sales growth trajectory, outpacing the overall peanut butter category.