Revolutionizing IndyCar Racing: Juncos Hollinger's Dynamic Sponsor Display Breakthrough

Juncos Hollinger Racing, a rising force in the IndyCar circuit, has announced a groundbreaking innovation that is set to transform the way sponsors are showcased during races. The team has unveiled a dynamic on-car sponsor display that will be featured on one of its cars at the upcoming IndyCar season finale, offering a unique and captivating viewing experience for fans and a new avenue for sponsors to maximize their exposure.

Unlocking Unprecedented Sponsor Visibility and Flexibility

Harnessing the Power of Digital Displays

The dynamic sponsor display, provided by Seamless Digital, is a game-changing technology that has been making waves in the world of motorsports. Unlike traditional static sponsor logos, this innovative solution allows for a rotation of multiple sponsors to be showcased on the same space, providing teams with unprecedented flexibility and sponsors with enhanced visibility.The display is strategically positioned along the inside edge of the protective Aeroscreen, ensuring that it is prominently visible to the onboard camera that sits above the roll hoop behind the driver's head. This prime location guarantees that the rotating sponsors will be prominently featured during television broadcasts, offering sponsors a unique opportunity to capture the attention of the global audience.

Engineered for Durability and Performance

The technology behind the dynamic display is a testament to engineering excellence. Powered by a small onboard battery, the display utilizes e-ink technology similar to that found in e-readers, ensuring a durable and lightweight solution that does not compromise the performance of the race car."The technology and opportunities Seamless Digital provides to our sponsors and partners will allow our team to grow beyond what has been possible before," said Ricardo Juncos, Co-Owner of Juncos Hollinger Racing. "This innovation is a testament to our commitment to pushing the boundaries and leading the charge in the industry."

Pioneering a New Era of Sponsor Engagement

The introduction of the dynamic sponsor display at the IndyCar season finale marks a significant milestone in the sport's history. Sponsor locations within the Aeroscreen have long been highly sought after due to their exceptional visibility during television broadcasts, and the ability to rotate between multiple sponsors on the same space has the potential to unlock more lucrative sponsorship deals for teams.This groundbreaking technology not only enhances the visual appeal of the race cars but also offers a new level of engagement for fans. As they tune in to witness the thrilling action on the track, they will also be captivated by the dynamic rotation of sponsors, creating a more immersive and engaging viewing experience.

Paving the Way for the Future of Motorsports Sponsorship

Juncos Hollinger Racing's decision to showcase this innovative technology at the season finale is a testament to the team's commitment to innovation and its desire to push the boundaries of what is possible in the world of motorsports."One of our team's main priorities is to champion the things that other teams haven't before, leading the charge to change the industry for the better," Juncos added.As the IndyCar community and fans eagerly await the upcoming Music City Grand Prix, all eyes will be on the #77 car of Romain Grosjean, where the dynamic sponsor display will make its official debut. This groundbreaking technology has the potential to redefine the way sponsors are integrated into the sport, paving the way for a new era of sponsor engagement and visibility in the world of IndyCar racing.