JuJu Watkins, a 19-year-old basketball prodigy, is no stranger to creating history. After an astonishing debut season at the University of Southern California (USC), where she etched her name as the all-time leading scorer among Division I freshmen and led the Trojans to their first Elite Eight in 30 years, she is now making waves off the court.

State Farm Partnership: A Game-Changer

State Farm, a renowned champion of women's sports, has added the Watts native to its roster of partners. This follows last year's successful collaboration with Caitlin Clark. The partnership aligns with the brand's two-decade history of investing in women's sports, highlighting athletes who inspire and uplift their communities. The brand also serves as the presenting sponsor of her new docuseries, "On the Rise: JuJu Watkins," produced by UNINTERRUPTED and 4.4.Fourty Media.In a recent chat with Forbes, Watkins expressed her enthusiasm about partnering with State Farm. She emphasized the importance of community through the brand's Good Neighbor initiative. Additionally, the investment in women's basketball and sports was a significant factor in her decision. She is excited to be part of this great brand and contribute to the community.

Looking Ahead to the Upcoming Season

Watkins believes that this season holds the potential for a national championship. She is eager to embark on this journey and reach that goal. Her determination and confidence shine through as she anticipates the challenges and victories that lie ahead.

Holiday Celebrations with Family and Friends

With a large family, Watkins usually gathers at someone's house to celebrate. She is particularly excited about the food, knowing it will be delicious. Her auntie's cooking skills are renowned, and soul food is always a highlight. The holiday season is a time for togetherness and good food.

Holiday Dishes and Nutrition Balance

Macaroni and cheese has been a topic of debate on social media. Watkins enjoys it baked and loves the different ways it can be prepared. As an athlete, she understands the importance of balancing holiday indulgence with maintaining her nutrition and training. She believes that it's okay to enjoy the holidays and make up for it with workouts.

Holiday Cooking and Hosting

Cooking and baking during the holidays is not something Watkins typically does. She is working on it but admits it's not her strong suit. If she were to host a holiday dinner for her team, pizza would likely be on the menu. She might have her auntie cook and cater, ensuring everyone enjoys a delicious meal.

Holiday Initiatives and Giving Back

Last holiday season, Watkins participated in a holiday give-back drive. Using her partnerships, she provided backpacks and gear for young basketball-playing kids. Giving back to young female athletes is close to her heart, especially as someone who grew up in the inner city. She plans to continue this initiative this year and utilize her relationships to make a difference.

Growth of Women's Sports

Watkins is a big fan of A'ja Wilson. She admires Wilson's dominance on the floor and the growth of women's basketball. As she continues her journey, she is committed to pushing the game forward and playing to the best of her abilities. She looks forward to seeing more growth in women's sports and being a part of it.

Gratitude for the Year

Looking ahead to 2025, Watkins is most grateful for her family. They keep her grounded and provide her with stability. Her family is her greatest gift, and she will always be thankful for them.