JTG Daugherty Racing Undergoes Rebranding with Ownership Change

Nov 21, 2024 at 6:46 PM
JTG Daugherty Racing has recently undergone a significant rebranding process due to an ownership shift. This transformation has brought about new opportunities and a fresh start for the team. The No. 47 Chevrolet Camaro will be fielded by Hyak Motorsports in the 2025 NASCAR Cup Series season, with Ricky Stenhouse Jr. at the wheel. Gordon Smith now holds the position of principal owner and CEO, and he also owns Hyak Maritime, a sea vessel construction company. The press release highlights that "Hyak" means "fast" in Chinook Jargon, a trade language of the Pacific Northwest.

Witness the Rebirth of JTG Daugherty Racing

New Ownership and Its Impact

The change in ownership has brought a sense of excitement and anticipation to the team. Brad Daugherty, Mark Hughes, and Ernie Cope will continue to be minority owners, while Jodi and Tad Geschickter, the former namesakes of the team, are no longer involved. This shift allows for a new direction and a focus on building on the team's past accomplishments.

Gordon Smith's leadership as the principal owner and CEO is expected to drive the team forward. His vision and investment in the future will play a crucial role in shaping the team's success. With his experience and expertise, he aims to create a winning environment and continue to build the team's legacy.

The No. 47 Chevrolet Camaro and Ricky Stenhouse Jr.

The No. 47 Chevrolet Camaro will be the vehicle that represents Hyak Motorsports in the NASCAR Cup Series. Ricky Stenhouse Jr. will be behind the wheel, bringing his skills and experience to the team. Stenhouse is excited about the rebrand and looks forward to showcasing the team's new identity in the 2025 season.

His passion for racing and his commitment to the team make him a valuable asset. With his driving skills and the support of the team, he aims to achieve great success on the track and continue to make the No. 47 Chevrolet Camaro a force to be reckoned with.

Sponsorship and Future Prospects

Although no sponsorship was announced by the outfit at the time of the rebranding, there is hope for future partnerships. Longtime sponsor Kroger has joined RFK Racing in a multi-year, multi-car sponsorship, which could potentially open up new opportunities for Hyak Motorsports as well.

Tad Geschickter, who owns the PR company handling the Kroger sponsorship, may play a role in bringing in new sponsors for the team. The team's rebrand and the addition of Ricky Stenhouse Jr. could attract the attention of potential sponsors and help secure the necessary funding for future races.

The rebranding of JTG Daugherty Racing is a significant step forward for the team. With a new ownership structure, a talented driver, and the potential for new sponsorships, the future looks bright for Hyak Motorsports. The team's goal is to continue building on its past successes and create a lasting legacy in the world of NASCAR.