At Beautyworld Saudi Arabia 2025, Parfex unveiled an enchanting new fragrance collection that delves into the boundless world of dreams. This innovative line draws inspiration from the art of dreaming, a theme that has captivated the imagination of perfumers and enthusiasts alike. Anchored in contemporary trends yet steeped in timeless allure, this series explores various dimensions of dreams through six distinct fragrances. Each scent tells its own story, inviting wearers on an olfactory adventure where memories, aspirations, and fantasies intertwine seamlessly.

The heart of this collection lies in three standout fragrances crafted by master perfumers. Jean-François Thizon’s Starry Night transports users to serene evenings filled with whispers of ancient times. The fragrance weaves together fresh air, crackling fires, and draped leather textures, creating a vivid tapestry of light and shadow. Meanwhile, Lucie Lopez’s Mirage of Tomorrow envisions a futuristic realm where blue skies yield to a misty haze, blending musks with a citrusy edge for a refreshing yet mysterious experience. Lastly, Pauline Barthale’s Lost Echo dives into nostalgic realms inspired by Shanghai's French Concession district, evoking fleeting impressions through dark, inky notes that linger like cherished memories.

Beyond these highlights, the collection continues to explore other facets of dreams. From celestial escapes (Head in the Clouds) to infinite quests (Desert Beyond), each fragrance adds another layer to this sensory narrative. Parfex invites visitors to their booth at Beautyworld Saudi Arabia (stand 4C20) from April 21 to 23, 2025, offering an opportunity to immerse oneself in this aromatic journey.

In addition to this dream-inspired line, Parfex also showcases their “Signature” collection. Merging European sophistication with Middle Eastern traditions, these exclusive bases highlight the limitless creativity of their talented perfumers. Aromatic treasures such as oud, often referred to as "liquid gold," further elevate the brand's offerings, pushing boundaries while honoring age-old practices.

This remarkable fragrance lineup not only celebrates the artistry of perfume-making but also resonates deeply with those who cherish imagination and emotion. At Parfex, every creation becomes more than just a scent—it transforms into an unforgettable memory waiting to be discovered.