Jessie James Decker: The Challenges of Being a Business Owner

Nov 30, 2024 at 1:30 PM
Jessie James Decker, a renowned business owner and mom of four, emphasizes the crucial role of an "incredible team" in running multiple companies. In an interview with FOX Business, she shares her insights and experiences.

Discover How Jessie James Decker Built Her Business Empire with an Incredible Team

Running Multiple Businesses: A Multitasking Challenge

Jessie James Decker knows firsthand the difficulties of being a business owner. She started her clothing brand, Kittenish, 10 years ago and has since expanded to include a Walmart line, Just Feed Me, and is working on her fourth cookbook. Managing these various ventures requires exceptional multitasking skills. "Being a business owner is hard. You have to manage a lot. I'm always able to think about a lot of little things at once. It's definitely a talent of mine," she explains.However, she also acknowledges that it's not for everyone. "It's definitely not for the faint of heart. You have to be strong. You have to have thick skin. You have to have a lot of patience," she adds.

The Importance of an Incredible Team

Decker firmly believes that a successful business is impossible without an "incredible team" behind it. "You cannot do this without having an incredible team behind you. It's just not possible," she emphasizes. Her own experience has taught her the value of having a team that supports and complements her.For example, her husband, Eric Decker, who is a former NFL star, is heavily involved in all of her businesses. "He reviews every single thing, gives me his input. He's always involved in conversations. My team just knows to CC Eric on everything, because he's really great," she says. His business mind and honesty provide valuable insights and help keep the businesses on track.

Kittenish: A Nashville Landmark

In 2014, Decker launched Kittenish, a clothing brand that "mixes flirty feminine with a sassy edge." It has since grown into a Nashville landmark, especially for bachelorettes. "I never knew that my store would become kind of a landmark here in Nashville. People fly from all over the country just to come to our store. It's wild that it has grown to be what it is," she shares.The store has even expanded by taking over the adjacent side of the building to accommodate the growing number of customers. "It embodies Nashville and embodies the girls. Coming here is a fun, festive experience with music always playing," she adds.

Just Feed Me: A Cookware Success

In addition to Kittenish, Decker is the founder of the Walmart line, Just Feed Me. Her love for cooking led to the creation of this cookware brand. "I love cooking. I've always been a foodie. And it started with posting recipes on socials. People asked for those recipes, and I got a publishing deal and put out my first cookbook. Now, Just Feed Me is expanding and will be in multiple thousands of stores next year," she says.This success shows the diversity and growth potential of her business empire.