In a recent development, Jeep has unveiled its upcoming electric vehicle (EV), the Recon, through a brief yet impactful appearance in a Super Bowl advertisement featuring actor Harrison Ford. The commercial highlighted Jeep’s commitment to electrification and showcased various models, including the Wrangler 4xe Plug-in Hybrid. Although the Recon only made a fleeting appearance, it has generated significant buzz among enthusiasts. The company plans to launch the first units of the 2026 Recon EV by the end of 2025, aligning with Stelantis' broader strategy to introduce four new electric Jeeps globally by 2025.

Details of the New Electric Recon

During the golden hues of early February, Jeep took an unexpected yet strategic step by revealing its all-electric Recon SUV during a high-profile Super Bowl ad. This momentous occasion featured the iconic actor Harrison Ford, who lent his star power to promote Jeep’s transition into the electric vehicle market. The ad briefly flashed images of the Recon alongside other popular Jeep models like the Wrangler 4xe Plug-in Hybrid, but the Recon’s cameo was so quick that many viewers might have missed it entirely.

The Recon EV, announced in 2022 as part of Stelantis' ambitious plan to electrify its lineup, is set to arrive later this year. Initially, it was scheduled to follow the all-electric Wagoneer S, which began shipping in January 2025. However, production delays pushed back the Recon’s debut slightly. According to Road & Track, the Recon is now entering production this month. Recent spy shots captured in December show the vehicle in light camouflage with doors installed, hinting at its rugged off-road capabilities.

Jeep’s official landing page for the Recon highlights a “pre-production” model, though specific details such as pricing and preorder options remain undisclosed. The ad also depicted the Recon with its doors removed, emphasizing the brand’s signature off-road appeal, particularly to fans of the Wrangler line.

From a journalist's perspective, this move by Jeep signals a significant shift towards sustainable mobility while maintaining the brand’s adventurous spirit. The inclusion of Harrison Ford in the ad not only adds celebrity appeal but also underscores Jeep’s dedication to innovation. As more automakers embrace electric technology, Jeep’s approach offers a unique blend of tradition and modernity, promising an exciting future for both the brand and its loyal customers.