Jaguar, the renowned luxury car maker, has made a significant move by presenting its brand new electric concept car. Just over a week after the release of a teaser video that sparked online debates, this unveiling has brought a mix of reactions from social media users. Some are enthusiastic about the design, while others have been rather critical.

"Jaguar's Electric Leap - A Stir in the Automotive World"

Unveiling the Type 00 Car

During the Type 00 event held in Miami on Monday, Gerry McGovern, the chief creative officer of the UK-based company, expressed his welcome for the attention Jaguar's new direction was receiving. He stated that it had already evoked emotions and would continue to do so. "Jaguar has no intention of being loved by everyone," he emphasized.The promotional video teasing the new model last month did not feature an actual car, which drew the attention of many critics. However, some also praised the firm for its bold new approach. This event marks a major change in Jaguar's history as it embarks on the journey to become an electric-only brand. Alongside the unveiling, the company announced a new logo and released a "social media tease" to generate excitement.

Mixed Responses on Social Media

Jaguar's social media posts about the car received a wide range of replies. Some comments included "Go back to the drawing board" and "Hopefully this doesn't actually come out," while others were more positive, expressing excitement and stating that the car was "absolutely stunning." This diversity of opinions shows the impact the new car has had on the public.

Industry Analyst's Perspective

Car industry analyst Karl Brauer was skeptical about the rebranding. He believed that the company seemed to be "sacrificing Jaguar's past to the hopes of a better future." According to him, "I don't think it's going to work." This viewpoint highlights the challenges and uncertainties that come with such a significant transformation.

Preparing for the Electric Future

Earlier in November, Jaguar Land Rover (JLR) took a strategic step by stopping the sale of new Jaguar cars in the UK ahead of its relaunch as an electric-only brand in 2026. This was a deliberate move to create some breathing space and set the stage for the new brand launch. In 2021, the firm announced its transition to electric vehicles and kept all three of its British plants open as part of the strategy.Jaguar has been the weakest link within the JLR group, which has been owned by Tata Motors for almost a decade. However, the Range Rover and Defender have been behind the company's highest profits since 2015, which were announced earlier this year. This indicates the potential for growth and success in the electric vehicle market.