The three plaintiffs had been working with the Institute for Justice and filed suit in December 2022 against multiple aspects of Jacksonville's food truck rules. They alleged that location restrictions prevented food truck operators from conducting business in approximately ninety-six percent of Jacksonville's property, severely infringing on their rights to engage in safe and lawful occupations. Along with location restrictions, the suit also challenged limits on food truck signs, arguing that these sign restrictions violated free-speech rights.
The lawsuit emphasized that Jacksonville's unified development ordinance treated food truck owners differently from competitors. It pointed out that while a specialty-eating establishment like a bakery or coffee shop could open next to a restaurant or residential property, a food truck offering the same products could not. The Appeals Court allowed plaintiffs to pursue claims that Jacksonville's rules violated rights guaranteed by the state constitution's "fruits of their own labor" and "law of the land" clauses, which protect citizens' constitutional right to earn a living from arbitrary regulations.
The lawsuit also claimed that the fees for food trucks were not based on the "actual or reasonably anticipated costs" of enforcing the regulations. The trial court was held to have erred by applying an erroneous blanket-test to the plaintiffs' claims, despite the UDO enjoying a presumption of validity.
Gonzalez, Proctor, and Raymond still have to prove that Jacksonville's rules violated their free speech, equal treatment, and economic liberty rights. But the state Appeals Court's decision signals that Jacksonville has a substantial obligation to justify its food truck restrictions. Other North Carolina cities considering similar limits on their residents' right to earn a living should take note of this ruling.