A leading gut-friendly soft drinks brand, Hip Pop, has unveiled a fresh and fruity addition to its lineup this summer. The new limited-edition soda, Cherries & Berries, is now available in the UK market. This sparkling beverage combines the natural essence of sweet cherries, blueberries, and strawberries for a vibrant taste experience. Consistent with Hip Pop’s commitment to health-conscious products, it features live cultures and apple cider vinegar, offering dietary fiber without artificial sweeteners. This innovation aligns with the company’s mission to redefine the soft drink industry by focusing on authenticity and transparency.

Inspired by consumer demand for beverages that deliver more than just flavor, Hip Pop co-founder Emma Thackray highlighted the appeal of their latest creation. She noted that the Cherries & Berries soda represents their juiciest and most invigorating flavor yet, packed with genuine fruit essences and wellness benefits. The product reflects Hip Pop's recent rebranding initiative, which emphasizes a "Get Real" philosophy. This approach champions honesty in ingredients, ensuring that each sip offers both satisfaction and nourishment.

The launch coincides with Hip Pop’s broader strategy to promote authentic and wholesome options within the soft drink sector. The new flavor made its debut at the Farm Shop & Deli Show on April 7. It is now accessible through wholesale supplier Bidfood and retailer Booths. This move signifies Hip Pop’s continued dedication to expanding its presence while maintaining high standards in quality and integrity.

Hip Pop continues to set trends in the beverage industry by introducing innovative flavors that cater to health-conscious consumers. Their latest offering not only satisfies the palate but also supports digestive well-being, reinforcing the brand's reputation as a pioneer in gut-friendly drinks. As the summer season progresses, the Cherries & Berries soda promises to be a refreshing choice for those seeking a balance between taste and nutrition.