If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Last weekend, the lights were up and the action was hot as Formula One returned to Sin City for the 2024 Las Vegas Grand Prix. Spanning three days, this event was a jam-packed affair for racing fans from around the world.

Heineken's Dominance at F1 Vegas

Heineken made a significant mark at F1 Vegas as the title race sponsor. This year, it brought out It Ends With Us star Brandon Sklenar to debut a custom racing jacket. The vintage-inspired jacket was customized with Heineken motifs and featured the words "Always a Choice" embroidered on a patch, emphasizing the brand's belief in responsible consumption. Sklenar's jacket is now up for auction, with proceeds going to Wings for Life.In addition to Sklenar, Heineken's Paddock Club attracted stars like Blackpink's Lisa, Adele, Paul Mescal, Paris Hilton, and John Legend. They had access to exclusive hospitality and unlimited beer and food. The Heineken Silver Stage hosted performances by Snakehips, Big Boi, and Vandelux. Red Bull driver Max Verstappen even surprised fans at the Heineken Stage just before securing the 2024 World Drivers' Championship.Heineken's presence was felt throughout the 17-turn, 3.8-mile circuit, with its Heineken 0.0 branding. Available at grocery stores, liquor stores, and Walmart.com, this non-alcoholic beer offers the same refreshing taste as a regular Heineken with only 69 calories per can.

Other Brands' F1 Vegas Extravaganza

Patron brought out Shaun White to host the "PATRÓN G.O.A.T. Circuit," serving "G.O.A.T. Margaritas" made with Patron Silver at Wynn and Encore Las Vegas. Puma welcomed Ashley Graham, Luka Sabbat, and Davido to their Paddock Suite, while Paris Hilton and Emily Ratajkowski celebrated the re-launch of the Puma Speedcat OG sneaker.MGM Resorts' Bellagio Fountain Club offered an A-list experience with a hospitality lounge in front of the iconic Bellagio Fountains. Guests could see George Russell, Lewis Hamilton, and Carlos Sainz celebrate their podium finishes at the Las Vegas Grand Prix Winner's Stage. Celebs like Chris Stapleton, Aaron Paul, Seth Rogen, Coco Jones, and Eva Longoria also checked out the Fountain Club, dining on signature dishes from renowned chefs.

The Wahlberg Connection

Mark, Donnie, and Paul Wahlberg were on hand to serve bites from their successful chain restaurant, Wahlburgers. Mark told Rolling Stone that the Las Vegas location has been one of their biggest achievements. "We're so proud to be in Vegas. Vegas is not only the entertainment and gaming capital of the world; it's a sports capital too. Everything and everybody is coming to Vegas." Paul added, "Vegas is such a culinary destination now, and it's amazing to see it grow with different chefs and restaurants. Being part of that is amazing."Regarding their F1 connection, Mark is a newer fan introduced after his daughter started watching Drive to Survive. Donnie, on the other hand, has been a huge fan of F1 and Red Bull since his days with New Kids on the Block. "When I started traveling in the late Eighties and saw the hysteria about Formula One in Europe, I started to follow it. Now, with technology, I can watch every Grand Prix and the history of the sport. I've been into it for years, and it's at an all-time high," he said. Donnie will be back with New Kids on the Block in 2025 for their "The Right Stuff" residency.