As stated by Chris Williamson, chief business economist at S&P Global Market Intelligence, rising incomes and a bustling work environment have been the driving forces behind the improvement in consumer sentiment over the past two years. However, recent signs indicate that job security is starting to wane. This poses a key concern for the future. Any intensification of job worries, perhaps triggered by the recent measures in the Budget such as higher employer National Insurance contributions, could lead to a further loss of consumer confidence. This, in turn, would have a direct impact on consumer spending and economic growth.
For instance, when job security is in question, consumers tend to be more cautious with their spending. They may delay major purchases or cut back on discretionary spending. This can have a ripple effect throughout the economy, affecting various sectors such as retail, hospitality, and entertainment.
The headline CSI, which combines survey gauges tracking consumer financial wellbeing, labour market conditions, household spending, savings, and debt, fell from 47.3 in October to 46.9 in November. Although still below the neutral 50-point mark, November's reading is the third-highest since August 2021. This indicates that while consumer sentiment is not in a very positive state, there are signs of some stability.
Consumer financial wellbeing plays a crucial role in determining their sentiment. When individuals feel financially secure, they are more likely to have a positive outlook and be willing to spend. On the other hand, when financial stress mounts, it can lead to a more pessimistic attitude and a decrease in spending. The current situation in the UK highlights the importance of maintaining a healthy balance in household finances to support consumer sentiment.
The labour market conditions are closely intertwined with consumer sentiment. A strong labour market with good job opportunities and stable employment usually leads to higher consumer confidence. However, when job security is at risk, as indicated by the S&P Global reading, it can have a negative impact on consumer sentiment.
For example, if workers are worried about losing their jobs or facing layoffs, they may become more cautious with their spending. They may start saving more or reduce their debt levels. This can have a dampening effect on economic growth as consumer spending is a major driver of the economy. Therefore, it is essential to address job security concerns and ensure a stable labour market to support consumer sentiment and economic recovery.