Formula One, the pinnacle of motorsports, is making its mark on Denver's vibrant RiNo neighborhood. F1 Arcade, a unique concept that blends a bar, restaurant, and state-of-the-art racing simulators, is set to open its doors in the fall, offering an unparalleled experience for racing enthusiasts and thrill-seekers alike.

Bringing the Glamour of Formula One to the Mile High City

F1 Arcade is poised to revolutionize the way Denver residents and visitors experience the world of Formula One racing. This cutting-edge facility, which will be one of the first U.S. locations for the U.K.-born concept, aims to capitalize on the growing American interest in the sport.

A Cutting-Edge Facility in the Heart of RiNo

The F1 Arcade facility in RiNo will occupy a 15,700-square-foot building, recently purchased by Denver-based Magnetic Capital for $5.25 million. This strategic location in the heart of the city's thriving arts and entertainment district promises to attract a diverse clientele, from racing enthusiasts to those seeking a unique dining and social experience.The RiNo location will feature a total of 69 full-motion racing simulators, allowing guests to immerse themselves in the thrill of Formula One racing. These state-of-the-art simulators will replicate the sensation of navigating the twists and turns of actual F1 circuits, complete with the roar of engines and the feeling of the track beneath their virtual wheels.

Catering to a Diverse Audience

F1 Arcade is designed to cater to a wide range of visitors, from families during the day to a more adult-oriented crowd in the evenings. The venue will welcome children as young as seven, providing them with the opportunity to experience the excitement of Formula One racing firsthand.As the sun sets, the atmosphere will shift, with the facility transitioning to a 21+ environment. Guests will be able to enjoy a lively atmosphere, complete with a DJ on Thursday through Saturday nights, as they race against each other or challenge the skills of Formula One legends.

Dining and Drinking in Style

Complementing the racing experience, the F1 Arcade in RiNo will feature a bar and restaurant serving a range of cocktails, priced between $15 and $20, as well as a diverse menu of food options. From burgers and flatbreads to a seafood tower, the culinary offerings will cater to a variety of tastes and preferences.The design of the facility will aim to capture the "glitz and glamour" associated with the Formula One racing circuit, creating an immersive and visually stunning environment for guests to enjoy.

A Shared Experience for All

F1 Arcade is designed to be a shared experience, catering to groups of friends, colleagues, and even couples on a date night. Guests can race against each other, with the option to switch between the simulators and the dining and socializing areas.For solo customers, the opportunity to race against Formula One legends adds an extra layer of excitement and challenge, further enhancing the overall experience.

Expanding the Reach of Formula One in the U.S.

The opening of the F1 Arcade in RiNo is part of a broader strategy to expand the brand's presence in the United States. The inaugural U.S. location opened in Boston earlier this year, with additional venues planned for Washington, D.C., Las Vegas, and Philadelphia.This expansion reflects the growing popularity of Formula One racing in the country, which has seen increased attention and investment in recent years. The partnership between F1 Arcade and Formula One, which is owned by billionaire John Malone's Douglas County-based Liberty Media Corp., further solidifies the sport's commitment to engaging with American audiences.As Denver's RiNo district continues to evolve as a hub for innovative dining, entertainment, and cultural experiences, the arrival of F1 Arcade promises to add a unique and thrilling dimension to the neighborhood's offerings. With its cutting-edge technology, immersive atmosphere, and diverse appeal, this new venture is poised to become a must-visit destination for racing enthusiasts and adventure-seekers alike.