In a significant move to bolster its growth ambitions, the beauty solutions provider for brands and distributors has welcomed a new leader to guide its expansion. Innovative Beauty Group (IBG) has named Valérie Feuillet as the CEO for Europe, Middle East, and India (EMEAI). With an impressive track record of fostering transformation and growth across diverse sectors within the cosmetics industry, Feuillet's appointment signals IBG's commitment to accelerating its strategic objectives in these key regions. The company, which boasts a turnover of EUR 350 million and employs 400 professionals, aims to maintain its robust annual growth rate of 20-30%, positioning itself as a leading player in the global beauty market.

Valérie Feuillet brings with her over two decades of experience from L'Oréal, where she held numerous leadership roles that spanned marketing and general management. Her most recent position was as Global Transformation Director for L'Oréal Professional Products Division, where she focused on consumer-centric strategies and omnichannel approaches. In her new role at IBG, Feuillet will be instrumental in supporting the company's strategic deployment in Europe, the Middle East, and India. Her expertise in driving value creation and sustainable performance aligns perfectly with IBG's vision of combining eco-responsibility with dynamic business growth.

Feuillet's enthusiasm for joining IBG is palpable. She emphasizes the importance of people and collaboration in achieving the company's ambitious goals. "I am thrilled to join a company that not only exhibits remarkable dynamism but also prioritizes sustainability and eco-responsibility," she remarked. "Together, we will embark on this exciting journey to unlock limitless development opportunities."

The appointment of Feuillet comes at a crucial time for IBG as it seeks to expand its footprint across three continents. With eleven offices worldwide, the group caters to all product categories and market segments, reinforcing its position as a versatile and forward-thinking organization in the beauty industry. As IBG continues to pursue its growth trajectory, the addition of Feuillet's leadership is expected to play a pivotal role in shaping the company's future success.

Feuillet's arrival marks a new chapter for IBG, one characterized by enhanced strategic focus and a renewed commitment to innovation and sustainability. The company's dedication to sustainable performance and eco-responsibility sets it apart in the competitive beauty market. By leveraging Feuillet's extensive experience and visionary approach, IBG is well-positioned to achieve its ambitious growth targets while maintaining its core values of environmental stewardship and customer-centricity.