I-CAR Unveils Strategic Initiatives to Elevate Collision Repair Standards and Address Technician Shortage

Feb 26, 2025 at 4:50 PM

As the leader in technical education and industry talent solutions for collision repair, I-CAR is set to introduce significant enhancements at its 2025 National Conference. These initiatives aim to bolster educational programs, improve safety standards, and tackle the ongoing technician shortage. Among the key developments are updates to the I-CAR Academy curriculum for entry-level technicians, the inclusion of Advanced Driver Assistance Systems (ADAS) training in recognition programs, and a new marketing campaign that underscores the importance of properly trained professionals in ensuring road safety.

The collision repair industry has seen remarkable growth, with I-CAR achieving a milestone of 10,000 Gold Class shops by the end of 2024. This accomplishment reflects a collective commitment to excellence in the face of rapid advancements in vehicle technology. To further support this growth, I-CAR has introduced ADAS training requirements into its Gold Class and Platinum recognition programs. The updated standards ensure that technicians possess the necessary skills to handle increasingly complex repairs, particularly those involving ADAS-equipped vehicles.

In addition to these updates, I-CAR has launched the “I Count on I-CAR” marketing campaign, which aims to elevate public awareness of the critical role played by collision repair professionals. Through various media channels, the campaign highlights the consumer benefits of working with certified technicians and accredited repair facilities. This initiative not only promotes the value of Gold Class shops but also seeks to attract new talent to the profession.

To address the technician shortage, I-CAR has expanded its Academy program, offering enhanced visibility and recruitment support for Gold Class shops. Facilities earning the I-CAR Academy designation will provide mentorship and utilize specialized curricula to develop entry-level technicians. This approach ensures a steady pipeline of skilled professionals entering the field, helping to meet the growing demand for expertly trained personnel.

The latest measures underscore I-CAR's dedication to advancing the collision repair industry. By staying ahead of technological trends and equipping professionals with essential tools and knowledge, I-CAR continues to drive excellence and enhance road safety for all drivers. The organization remains committed to fostering a future where every vehicle can be repaired safely and effectively, ultimately benefiting consumers and the broader community.